Press Releases

Posted date : 2025-05-07 21:06:49

Quick-guard

The latest bike fender design combines functionality and style. Available in 70032C for road bikes and 70045C for gravel bikes, it protects against mud and water while maintaining a sleek look. The quick-attach mechanism ensures a secure, stable fit with minimal setup. Its minimalist design seamlessly integrates with the bike frame, offering superior performance without compromising aesthetics.  Perfect for both road and gravel rides.

GBA

The GBA all-in-one solution simplifies bike accessory installation, even for bikes without a built-in carrier. With a 15L capacity, it features a versatile frame adaptor that fits tubes from 8mm to 20mm and racks between 70mm and 220mm in width. The hidden AirTag compartment allows easy tracking for bike-sharing and tourism purposes, offering a cost-effective alternative to GPS systems. The adjustable clamps provide flexibility, ensuring a secure fit for various bike frames. This innovative product is ideal for bikers and organizations looking for an easy, budget-friendly solution.

Posted date : 2025-05-06 21:54:59

SwitchRail

Traditional saddles often feature a fixed rail system that can complicate disassembly and recycling, reducing overall resource efficiency. To address this issue, we developed a detachable rail design that allows users to easily disassemble the saddle. Another advantage of this system is its ability to extend the product’s lifespan. Consumers can simply replace the top without discarding the entire saddle.

Its rails emphasize recyclability and stability. Its comfort and professional design cater to users seeking high-quality products, symbolizing sustainable participation. Eco-friendly features also allow users to contribute to sustainability efforts, improving riding quality while promoting a green lifestyle. The easy-recycle rails reduce environmental impact during recycling, reflecting our commitment to resource circulation and eco-friendliness.

Velo Ultra Light Foam Grip (VULF)

l   Lightweight (around 5% less weight)

l   Anti-slip

l   Comfortable/softer touching feeling (comfortable enough to be used w/o gloves)

l   High shock absorption function, suitable for MTB users

Super Anti-Slippery Tape -VLT-5119

l   Durable and anti-slip (good for gravel or regular road bikers dislike wearing gloves)

l   Elastic and easy to wrap

l   Comfortable/softer touching feeling

l   Standard thickness 2.5mm, option for 3/3.5 mm thicker ones

l   W/double adhesive tape without residue left, W/General GEL, W/Smart GEL 

Posted date : 2025-05-05 22:45:33

KMC: Innovating Bicycle Drivetrains for Performance and Sustainability

The key to bicycle performance lies heavily in the drivetrain, with the chain serving as a core component that connects all parts regarding power. With over 40 years of expertise in chain manufacturing, KMC is a globally respected leader in the bicycle industry. Leveraging deep technical knowledge and mastery of chain design, KMC have developed advanced R&D capabilities and innovative manufacturing technologies.

With extensive expertise, KMC has introduced their new slogan “KMC DRIVETRAIN EX- PERT” along with the LINK DESIGN concept, ensuring the highest level of compatibility between KMC chains, chainrings, and cassettes. This results in a more efficient, durable, and smoother drivetrain system, elevating the riding experience to new levels.

Three Core Technologies of the LINK DESIGN Drivetrain System

X-Bridge: The special chamfering and widened internal bridge design of KMC chains perfectly complement KMC chainrings and cassettes. This significantly enhances shifting speed and stability, achieving an even more optimal gear-changing efficiency.

X-Link: The thick-thin tooth profile of KMC chainrings seamlessly integrates with KMC chains’ X-Bridge design reducing tooth interference. Even under the maximum chainline, the chain engages with precision, ensuring the best drivetrain efficiency.

X-Ramp: KMC cassettes feature specially engineered shifting ramps that perfectly align with KMC chain plates. Combined with precision tooth profiles, this design enables rapid gear changes while minimizing chain bounce, delivering FlowCONTROL - the smoothest shifting experience that you’ve never had.

By integrating these three core technologies, the KMC drivetrain system offers high power transmission efficiency, precise shifting performance, and exceptional durability, adapting to various riding needs. Whether for leisurely rides or professional challenges, the combination of KMC chains, chainrings, and cassettes delivers unparalleled  drivetrain efficiency and stability—an undeniable testament to KMC’s commitment to innovation and excellence.

HL1B: Unmatched strength, endless possibilities.

The HL1B achieves the highest strength in its design without increasing the overall weight. KMC has built a special structure that enhances strength, making the HL1B's strength up to 1350 kgf. An additional benefit from incorporating extra bushings inside the roller is a 30% increase in durability compared to the previous version. Combined with a special half-link structure, the HL1B integrates perfectly with any brand and size of bike. HL1B, with its exceptional high-strength design, is not only the top choice for BMX bikes but also the ideal option for durable E-CARGO bikes. Recognized for its outstanding quality and innovative technology, it has been honored with the 2025 TAIPEI d&I Award by iF Gold Award.

KMC GO Waxed Chain: Eco-friendly, Durable, Hassle-free

The KMC GO Waxed Chain is designed with long- term sustainability at its core. It utilizes biodegradable wax-based materials instead of traditional lubricants, significantly enhancing the durability of the drivetrain. This not only extends the product's lifespan but also makes the manufacturing process and daily maintenance more environmentally friendly.

Another key advantage of using the KMC GO Waxed Chain is saying goodbye to greasy, hard-to-clean chains and organic solvents, saving you cleaning time and allowing for a more enjoyable riding experience.

With its outstanding design, KMC GO has also been honored with the 2025 TAIPEI d&i Award by iF.

X Flat Chain: Compatible with SRAM Flattop

Technology for Enhanced Efficiency and Durability

The KMC X Flat 12-speed chain is specifically designed for SRAM Flattop technology, ensuring full compatibility with SRAM 12-speed drivetrains while delivering superior transmission efficiency with lighter weight. To align with the Flattop design, KMC has developed a narrower chain for precise shifting and a smoother riding experience. Engineered for strength and longevity, the X Flat 12-speed chain features a unique Flattop outer structure that effectively reduces dirt and debris from entering the drivetrain, reducing wear and significantly extending the lifespan of both the chain and drivetrain components. Experience a smoother, more durable ride with KMC’s advanced chain technology.

MissingLink Lever Plus Upgrade, the Ultimate Multi- Function Quick-Link Tool for Bike Maintenance

KMC continues to lead in bicycle tool innovation, expanding beyond drivetrain products to offer high-quality, cutting-edge repair solutions. In 2025, KMC launched the upgraded MissingLink Lever Plus — a versatile missing link tool designed to enhance bike maintenance efficiency.

This latest version retains essential functions like missing link removal and Presta valve core installation/removal with built-in integration for KMC’s mini chain tool, and a storage compartment for two missing links, making it even more convenient than ever. Engineered with an ergonomic design, it ensures an effortless and efficient repair experience.

As a global leader in bicycle chains, KMC is committed to providing innovative, high-quality cycling tools to meet the diverse needs of riders.

Posted date : 2025-05-05 01:32:00

Since 1990, Richmond has been producing unique, lightweight bicycles with elegant framesets, and have been equipping them with premium components. Richmond bikes today are stronger, faster, and more advanced than ever. They promise cyclists the ride of a lifetime and are even more in tune with current trends.

Expert engineers oversee and test every Richmond bike that leaves their factory in Taiwan, which is equipped with the latest technology.

These days, Richmond bikes come in many styles and are made to be specific to different e-bike series. They all feature a perfect fusion of European design cultures for pure elegance and aesthetic appeal.

e-SUV: Aluminum e-SUV, integrated battery D/T design, Shimano EP8+EN8036, CUES 11spd.

e-Road: Carbon e-Road, integrated battery D/T design, Shimano Ultegra Di2 & FSA E-system.

e-Gravel: Aluminum e-Gravel, integrated battery D/T design, Shimano GRX & FSA E-system.

Posted date : 2025-05-05 01:05:38

Taiwan Excellence Recognizes Leading New Designs from the Bike Industry

Bicycle-related companies among the winners of the 33rd Taiwan Excellence Awards include Giant, Kenda, Merida, and KMC, showcasing once again Taiwan’s strong competitiveness in the cycling industry through innovation and development.

Giant Manufacturing Co., Ltd.

TCR Advanced  SL 0-DA

This pro-level road bike is made for competitive road riders who obsess over performance—from grand tour pros like Simon Yates to everyday riders trying to reach a new level. The flagship TCR model combines its legendary ride quality with new system integration and construction methods to make it more efficient than ever. The down tube is significantly redesigned for improved aerodynamics and a new integrated cockpit, including the OverDrive Aero steerer tube and Contact SLR AeroLight stem, offers internal cable routing to further minimize drag. From the integrated seatpost to the CADEX WheelSystem with 40mm deep carbon rims, every component has been selected and tested for maximum system optimization.

Merida Industry Co., Ltd.

Silex Gravel Bike

When the gravel bike segment recently became the strongest-growing in the bicycle market, Merida’s Silex was selected by OFFROAD.CC as the best gravel bike of 2023 with this verdict: “Many contemporary gravel bikes are either too racy or too capable – both of which come with several trade-offs, but the Silex does a very good job of blending these two extremes.”

Also, Silex wins the 2024 Design & Innovation Award judged by the German media who comment on the Silex’s superiority: “Behind the racy silhouette, however, hides a thoroughbred all-rounder, a trusted companion for all kinds of two-wheeled adventures, from epic bike-packing tours to fast-paced post-work rides and authentic racing.”

Featuring its enhanced off-road handling through distinctive MTB-inspired geometry, Silex has been crowned with more honors such as the 2024 Taipei Cycle D&I GOLD Award judged by iF, and it’s the bike Matej Mohorič relied on to win the Gravel World Championship in 2023. What an amazing all-round gravel bike SILEX has proven to be.

Kenda Rubber Industrial Co., Ltd.

All-Weather Road Tires

The Kenda 4Titude GCT gravel tire is the ultimate choice for gravel cycling enthusiasts. It features a tubeless-ready GCT casing that reinforces the sidewall for improved stability and protection against punctures, making it the ideal choice for demanding terrain. Developed at the US Kenda Technology Center, the new compound used in 4Titude delivers exceptional grip, speed, and durability, making it suitable for both racing and long-distance touring. Its low rolling resistance allows for fast speeds on gravel trails and roads, while the tread pattern ensures reliable traction. Riders can feel confident knowing the latest tread pattern has been designed with a new rubber compound for optimum grip in all conditions. A newly-developed compound finds optimal grip in wet and cold conditions. The Gravel Casing Technology (GCT) casing is built with a stable yet supple fabric weaved into the sidewall that offers pinch protection, lateral stiffness and a fully-sealed tubeless interface. It can come tubeless-ready with the GCT casing.

Kenda Rubber Industrial Co., Ltd.

Airolution Gargo Bicycle Tubes

The use of e-logistics bicycles in Europe and the Middle East is expanding rapidly. Community logistics companies realize that such bicycles are a better “last mile solution” than trucks. Freight bicycles are also getting popular as amounting traffic worsens, whilst the weights of carried goods simultaneously gets heavier. As bicycle logistics evolve, the “Airolution Cargo Bicycle Tube” uses the latest technology to have a thickness of 2.25mm, compared with a tube’s traditional thickness of 1.0mm, improving air retention by 125%. The formula reduces the need for daily maintenance while improving against damage. The new carbon black can defend against punctures and is suitable for large-scale cargo bicycle fleets. Compared to standard tubes, the cargo tube extends air retention time by up to eight times, while maintaining the same weight. Non-polluting materials with low PAHs levels have been used for the construction of the tubes aiming to- wards sustainable goals that start from the enterprise contributing to the well-being of the environment.

KMC Chain Industrial Co., Ltd.

TT Racing Duo

“Beyond Limits” is the statement of intent from TT Racing Chain. Designed for speed, TT Racing Chain sets a new standard for bicycle transmission systems, embodying KMC’s dedication to near-perfection in every aspect from design to each component’s build. Through innovative technologies and material combinations, employing multiple delicate processes, KMC has altered the metal structure of the chain links, achieving optimal steel toughness and strength. This ensures a perfect compatibility with the rings, reducing energy loss caused by tooth interference. Precisely capturing every moment of shifting enhances riding efficiency by 10% at 45 km/hr - whether starting, sprinting, or cruising at high speeds. The TT 12, through comprehensive and precise tuning perfectly integrates with SHIMANO and SRAM transmission systems. Saving energy while pedaling makes the TT Racing Chain the definitive choice. Coupled with an unique layer featuring dazzling blue and purple hues, it aims to be the symbol of speed in the future. 

Posted date : 2025-05-04 22:37:01

As global environmental awareness rises, “circular economy” has become a key trend in industry development. Velo, a pioneer in sustainable design, has long been committed to resource reutilization, focusing on integrating circular economy practices at both internal and external levels. Internally, Velo emphasizes recycling, reusing, reducing waste, and redesigning, optimizing everything from material selection to production processes to minimize environmental impact.

In this context, Velo has partnered with SRAM, a globally renowned bicycle component brand, to implement the circular economy. SRAM’s ZIPP brand, known for producing high-performance carbon fiber components such as wheels, handlebars, stems, and seat posts, has been highly praised in the market. However, the issue of how to recycle the leftover carbon fiber material from the production process and retain its value has long been overlooked. While SRAM has developed a comprehensive carbon fiber recycling system, the challenge remains how to maximize the reuse of these materials, which is where this collaboration becomes essential.

With over 45 years of experience in the bicycle industry, Velo manufactures 12 million saddles annually and is actively exploring alternative materials to reduce carbon emissions. Through this collaboration, the two companies successfully combined recycled carbon fiber waste with nylon to create a high-performance bicycle saddle material, ensuring that the carbon fiber waste, which would other- wise lose its value, retains equal worth.

Additionally, with Velo and SRAM’s factories located less than 20 kilometers apart, the supply chain process and transportation costs have been significantly reduced, further lowering the carbon footprint of the product. This new material has passed Velo’s rigorous laboratory testing and verification, ensuring it meets production and performance requirements. It has now been successfully applied to high-end saddles.

Posted date : 2025-04-30 01:05:02

Giant Raises U.S. Prices by 10% as Taiwanese Bike Makers Rush Shipments Before Tariff Hike

Text & Photos: Daphne Chen (Wheel Giant)

As of April 10, the U.S. has temporarily suspended reciprocal tariffs on Taiwanese imports and is instead imposing a 10% baseline tariff until July 9. With import costs expected to rise sharply after this deadline, many American importers are scrambling to place orders and replenish stock in hopes of reducing future costs. However, companies still sitting on high inventory levels are not in a hurry to restock during the 90-day grace period, and many players in the market are taking a wait-and-see approach.

Some Taiwanese bicycle manufacturers report that they are currently expediting shipments due to clear instructions from U.S. buyers: all goods must arrive at a U.S. port and clear customs before 12:01 AM EDT on July 9. If customs clearance is not completed in time, reciprocal tariffs—up to 32% for Taiwan—will be reinstated. Several component makers have received rush orders and are working overtime to meet the deadline. Below is a summary of the current situation based on Wheel Giant interviews with five Taiwanese assemblers:

Giant Group: No Rush Orders Yet, Risk Remains Manageable

Giant Group has not received urgent shipment requests from its U.S. clients, nor has it initiated any expedited production or exports. The company notes that the U.S. accounts for about 9% of its global revenue in 2024. With a well-diversified global market, the overall business risk remains under control. In response to Specialized and Trek announcing price hikes, Giant Group officially raised the retail prices of all models in the U.S. market by 10% starting May 1.

Merida: Tariff Costs Absorbed by Clients

Merida reports that the U.S. market contributes around 10% to its total revenue. Previously, U.S. import tariffs on its products were based on tire width—5.5% for road bikes (under 28mm) and 11% for wider models. Clients with existing inventory have asked to delay shipments, but since Merida mainly produces new bikes, only a small portion has been postponed. As Merida’s export pricing is based on FOB terms, the tariffs are borne by U.S. importers, who are currently absorbing the costs.

Ideal Bike: Accelerating Shipments, Tariff Costs on Clients

According to GM Chen, Ideal Bike exports around 25% of its Taiwan production to the U.S. market. Customers have requested faster deliveries before the end of the 90-day window. To meet the requirement that all goods must clear U.S. customs before July 9, Ideal is scheduling shipments for early June. The company uses FOB pricing, meaning the 10% tariff is the responsibility of the customers. While some clients are passing the cost on to consumers, others are trying to negotiate for price reductions. Discussions are still ongoing.

Axman: Full-Speed Production to Meet Deadline

Axman states that about 30% of its sales come from the U.S. market. American clients have insisted that orders must ship and clear customs before the July 9 deadline to avoid the 32% reciprocal tariff. To meet this deadline, customers are requesting shipments by the end of May. Axman is now working intensively to adjust its production schedule. Negotiations over the 10% baseline tariff are still underway.

Ming Cycle: Clients Absorbing 10% Tariff

Ming Cycle, which derives around 20% of its business from the U.S., reports that customers are urging the company to ship all orders that can be completed within the 90-day window. This proactive stocking aims to avoid the steep tariffs expected after July. The company says that its clients are currently absorbing the 10% baseline tariff themselves.

Posted date : 2025-04-23 04:25:59

Text: Wheel Giant

On April 2, U.S. President Donald Trump announced the “Liberation Day Tariffs” policy, sending shockwaves through the global bicycle industry. Although the administration later introduced a 90-day grace period and reduced the tariff rate to 10% during this time—excluding China, which remains subject to higher duties—the global cycling sector remains on edge. In response, major U.S. brands have swiftly taken action, implementing price hikes, adjusting business strategies, and in some cases, even facing company closures.

Specialized Introduces Transparent Tariff Surcharge

Specialized was among the first to respond, informing retailers on April 9 that it would implement a 10% tariff surcharge as a separate line item on B2B invoices for its newly released Turbo Levo 4 e-MTBs, starting May 1. Orders shipped before that date will not be affected. The brand also announced that beginning in May, retail prices across its full lineup of bikes and equipment would increase accordingly. Specialized emphasized that by itemizing the tariff, consumers can clearly see the cost breakdown, marketing assets won't require updates, and the company retains the flexibility to adjust if government policies change.

Trek Implements Immediate Price Increases

Trek followed suit shortly after, notifying its dealer network on April 17 that immediate price increases would take effect across most Trek and Electra models. The company cited the need to address significant cost hikes driven by the new 10% tariff. In a strategic move to prevent retailers from stockpiling pre-tariff inventory, Trek also applied the increases to all backordered products. The company reassured dealers that while prices are rising, the value of their current inventory has appreciated, and future sales would generate higher gross profit margins.

Revel Bikes Shuts Down Amid Mounting Pressure

In contrast to the actions taken by industry giants like Specialized and Trek, Revel Bikes, a mountain bike brand based in Colorado, announced the closure of its operations on April 17, 2025. After struggling with significant financial challenges—product delays, mounting debt, and a weakened market post-COVID—Revel was unable to recover. The company has begun liquidating its assets and entered an orderly wind-down process, transferring control to the bank holding its senior debt. Revel's closure highlights the precarious financial landscape faced by smaller brands in the cycling industry, as many continue to grapple with the combined impact of rising tariffs and the lasting effects of the pandemic.

Industry at a Crossroads

While the new tariffs have been temporarily reduced to 10%, they are part of a broader strategy aimed at enforcing trade reciprocity. This move, however, is placing additional pressure on an industry already struggling with post-pandemic recovery, supply chain disruptions, and declining demand.

As major brands like Trek and Specialized adjust their pricing and operational strategies to navigate these challenges, smaller, more innovative companies may find it difficult to survive. What is clear, however, is that the cost of cycling is rising, and the U.S. bike market could look quite different in the months to come.  (Daphne Chen)

Courtesy of Specialized

Courtesy of Trek

Courtesy of Revel Bikes

Posted date : 2025-04-06 21:19:40

Text: Daphne Chen from Wheel Giant

On April 2, 2025, U.S. President Donald Trump announced an executive order called "Liberation Day" at the White House. The order states that the U.S. will impose a minimum 10% "baseline tariff" on all imported goods, and will apply up to 50% "reciprocal tariffs" on several trade deficit countries. Specifically, a 32% tariff will be imposed on Taiwanese goods, 34% on Chinese goods, with an expanded tariff measure targeting exports from the EU, Japan, India, Southeast Asia, and others. The baseline tariffs were officially implemented on April 5.

Global Market Response

This move triggered significant global market fluctuations. Major U.S. stock indexes plummeted, with the S&P 500 falling 6%, the Dow Jones Industrial Average dropping 5.5%, and the Nasdaq slipping 5.8%. Stock markets in other countries were also affected, with Germany's DAX index falling over 5%, the UK's FTSE 100 down nearly 4%, and France's CAC 40 suffering similar losses.

According to some media analysis, "Trump's tariff policy is a global storm. Tariffs are set at 50% for Lesotho, 49% for Cambodia, 46% for Vietnam, but only 20% for the EU, and 10% for the UK and Singapore. This seemingly asymmetric tariff distribution hides Trump's hidden calculation: focusing on service trade to protect America's global service industry advantage while pressuring the return of manufacturing to the U.S. Trump's tariff logic is not purely trade protectionism but a strategy prioritizing service trade."

Impact on Taiwan's Bicycle Industry

For Taiwan, Trump's tariff policy presents a direct impact. Taiwan's bicycle industry has production bases in China and several Southeast Asian countries, where tariff rates are generally higher than in Taiwan. The following are the new tariff rates for key countries and regions as provided by the Taiwan Bicycle Association (TBA):

Taiwan: Regular bicycle tariff 42%, electric bicycle tariff 32%

Vietnam: Regular bicycle tariff 57%, electric bicycle tariff 46%

Cambodia: Regular bicycle tariff 60%, electric bicycle tariff 49%

China: Regular bicycle tariff 11+25+10+10+34=90% (with the potential addition of a 25% Venezuelan oil penalty tariff, this could rise to 115%); electric bicycle tariff 0+25+10+10+34=79% (with the same Venezuelan oil penalty tariff, this could rise to 104%)

Indonesia: Regular bicycle tariff 43%, electric bicycle tariff 32%

EU: Regular bicycle tariff 31%, electric bicycle tariff 20%

Philippines: Regular bicycle tariff 28%, electric bicycle tariff 17%

UK, Brazil, Turkey, Argentina: Regular bicycle tariff 21%, electric bicycle tariff 10%

Trump's "reciprocal tariffs" policy is expected to significantly reshape global trade patterns, potentially leading to a new wave of production relocations. Industry players will need to closely monitor policy changes and adjust supply chain strategies accordingly. At the same time, through technological innovation and upgrading, companies can increase product value and enhance market competitiveness.

Taiwan Government's Five Key Response Strategies

In response to the U.S.'s 32% high reciprocal tariff on Taiwanese goods, President Lai Ching-te has outlined five key strategies to mitigate the impact on Taiwan's economy and strengthen economic cooperation with the U.S. and other countries:

1. Negotiation to Improve Tariffs: A negotiation team has been established to discuss tariff reductions with the U.S., expand procurement, and increase investments in the U.S. Additionally, efforts will be made to address non-tariff trade barriers and high-tech product export controls.

2. Industry Support Plan: Immediate support and assistance will be provided to affected industries, particularly traditional industries and SMEs, to help with transformation and upgrading.

3. Medium- and Long-term Economic Development Plan: Cooperation with allied countries will focus on opening up new markets and strengthening the integration of industry supply chains. Taiwan's strengths in semiconductor manufacturing, ICT, and other sectors will be leveraged to promote smart manufacturing and AI industry development.

4. Taiwan +1: Taiwan will focus on strengthening its investment environment, encouraging more investments in Taiwan, and enhancing industrial cooperation with the U.S.

5. Industry Listening Tour: The government will closely cooperate with the industry to listen to their concerns, adjust policies in line with industry needs, and ensure that strategies are more targeted.

President Lai emphasized that Taiwan has strong economic resilience and, with appropriate responses and collaboration, Taiwan can overcome this challenge and achieve continued economic growth.

TBA’s "Fortune Seeking and Disaster Avoidance" Strategies

TBA Chairman Robert Wu urged the government to actively consider tax reductions to create negotiation space with the U.S. and reduce the impact of tariffs. According to estimates, the new tariffs will reflect in the end-consumer market within 3 to 6 months, with significant price increases and sales slowdowns expected by the third quarter. Wu pointed out that the bicycle industry had originally expected the market to gradually recover in 2025, but the U.S. tariff policy has significantly altered this outlook. In the short term, some orders may return to Taiwan due to tariff differences, but as the tariff impacts on the end market gradually emerge, the market may face slower consumption and order adjustments. In the long run, the industry may face the risk of shifting orders to low-tariff regions.

Robert Wu has proposed two major strategies, "Fortune Seeking and Disaster Avoidance," to respond to this challenge: first, by enhancing product competitiveness and brand image to enter the mid-to-high-end U.S. market, particularly for electric bicycles and smart products; second, by actively expanding into the EU and other emerging markets to diversify risks and reduce dependency on a single market. Furthermore, Wu strongly recommends that the government take the initiative to signal potential tax cuts, creating room for negotiations with the U.S. and reducing the long-term risks of tariff barriers.

TBA calls for the cooperation of industry, government, academia, and research institutions to create a "sustainable, high-quality, cross-regional resilient supply chain." Overall, TBA believes that as long as there is industry cooperation and clear strategies, Taiwan still possesses excellent brand value, product reliability, and innovation capabilities, and can undergo a stable transformation amidst global changes. This tariff change is seen as an opportunity for Taiwan's bicycle industry to transform. Robert Wu emphasized that by enhancing industry competitiveness, supply chain resilience, and integrating global resources, Taiwan's bicycle industry still has the chance to make a successful transformation and maintain its brand value and innovation capabilities in the global market.

TBA Chairman Robert Wu urges: "We are all in this together—let's unite our strength and efforts to enhance industry competitiveness, supply chain resilience, and integrate global resources."
(Photo Credit：Daphne Chen)

Photo Credit：The White House@YouTube

Posted date : 2025-04-06 04:28:45

Organized by TAITRA, TAIPEI CYCLE and TaiSPO 2025 were held from March 26 to 29, drawing 1,200 exhibitors across 4,350 booths. The two shows reaffirmed their status as leading global platforms for the bicycle and fitness industries.

This year attracted over 4,500 international buyers from 80+ countries, with top buyer nations including Japan, China, the U.S., South Korea, and Singapore. At TaiSPO, 19 buyers from five countries participated in 86 one-on-one meetings with 55 exhibitors, reflecting strong global interest in smart sports and green mobility.

To drive innovation, TAIPEI CYCLE’s “Bike Vision” featured 11 startups from six countries. Dutch startup TILER won the Best Rising Star Award. TaiSPO collaborated with ASPN to present the “Sport-bilities” startup zone. Notable participant AIGYM aims to bring AI fitness to local communities.

TaiSPO 2025 featured 220 companies and 300+ sports brands, while TAIPEI CYCLE welcomed new brands like Litzmo, which connected with buyers from Japan, Korea, Europe, and North America.

Key forums drew industry attention: “BEYOND BIKING” explored the cycling economy with international race organizers; “Fitness For All” discussed global fitness business models, attracting over 280 professionals.

Under the theme “Green Forward”, TAIPEI CYCLE partnered with SGS to highlight 35 companies excelling in sustainable practices. Major brands such as Giant, Kenda, KMC, SRAM, and Schwalbe joined the initiative.

The next TAIPEI CYCLE and TaiSPO will be held from March 25 to 28, 2026.

Posted date : 2025-03-31 02:04:46

The Bicycling Alliance for Sustainability (BAS) hosted the 2025 BAS ESG Global Initiative Forum on the morning of the second day of the Taipei Cycle Show, bringing together global bicycle industry experts and stakeholders.

Notable attendees included WBIA President Bayram Akgul, WFSGI Head of International Sports & Cycling Michelle Smyth, CONEBI President Massimo Panzeri, CIE President Tony Grimaldi, EBMA Trade Policy Officer Remi Virion, LEVA USA Representative Jonathan Weinert, PeopleForBikes Representative ED Benjamin, ZIV Chief Policy and Advocacy Officer Anke Schäffner, and the initiator of World Bicycle Day, Professor Leszek Sibilski. Together, they explored the crucial role of the bicycle industry in driving sustainable development.

Additionally, Chin-Ching Liu, Minister of Taiwan’s National Development Council, and Tseng-Ming Hsu from the Industrial Development Administration, Ministry of Economic Affairs, attended the forum in person to show their support. This event marked a significant milestone for BAS in promoting ESG initiatives, while also serving as a platform to advocate internationally for the importance of cycling carbon credits.

Focus on Human Rights and Conduct Codes
This year’s forum centered on human rights and conduct codes, featuring Yung-Chieh Chao, an accountant from PwC Taiwan, who presented the BAS Human Rights Conduct Codes Implementation Report and outlined the next phase of execution. The forum also highlighted BAS’s key sustainability achievements in 2024, including:

Advancing Cycling Carbon Credits
Professor Leszek Sibilski, initiator of World Bicycle Day, was specially invited to introduce the concept of cycling carbon credits for BAS. Quoting Arthur Rolle, Chair of the CDM Executive Board, he emphasized: “Bicycles are an excellent mode of transportation and play a crucial role in reducing carbon emissions that contribute to climate change.”

This underscores the growing importance of cycling carbon credits, with Sibilski expressing hope that Taiwan will take the lead in launching this pivotal initiative.

Industry Innovations and ESG Best Practices
Building on the momentum of last year’s forum, which generated significant industry impact, LEVA USA registered for this year’s event to share innovative sustainability initiatives adopted by U.S. bicycle manufacturers and retailers, including Trek, QBP, and Feedback Sports.

During the forum, BAS member companies enthusiastically showcased their ESG achievements:

- Glory Wheel shared its aluminum scrap recycling and reuse program, which reduces material-related carbon emissions. The compressed aluminum waste optimizes transportation efficiency, cutting carbon emissions from logistics and contributing to a circular economy.

- Token set a groundbreaking precedent in the bicycle industry by implementing a 2.5-day weekend policy, leading to a more stable workforce, increased employee-driven innovation, enhanced company efficiency, and reduced costs—ultimately improving competitive pricing.

- Kenda upgraded its equipment and energy systems, while incorporating sustainable materials such as recycled rubber, reclaimed carbon black, and soybean oil in its products. The company has also implemented ISO 31000 risk management practices and established an internal Sustainability Development Committee to drive various sustainability initiatives.

A Shared Vision for a Sustainable Future
BAS Chairman Young Liu emphasized that this forum not only strengthens industry consensus domestically and internationally but also fosters cross-border collaborations to create a low-carbon and sustainable future.

He expressed confidence that, through the joint efforts of BAS and industry stakeholders, bicycles will become a benchmark for ESG-driven traditional industries, driving positive and lasting impacts.

Posted date : 2025-03-24 02:40:11

2025 Taipei Cycle Focuses on Smart, Innovative, and Sustainable Cycling

Text & Photos: Wheel Giant

The 2025 Taipei International Cycle Show, celebrating its 36th edition, will kick off on March 26. According to TAITRA, this year’s exhibition will set new records in scale, with 980 companies from 35 countries showcasing their products across 3,600 booths. The event will highlight groundbreaking technologies and future trends in the bicycle industry. From cutting-edge e-bike technology and AI-powered cycling applications to sustainable materials and smart logistics solutions, the Taipei Cycle Show will serve as a key platform for industry exchange and a global celebration of technology, environmentalism, and lifestyle.

One of the key themes of this year’s show is “Innovation Drive,” emphasizing that innovation is the driving force behind industry progress. The Bike Vision startup zone will feature groundbreaking technologies from around the world, including AI smart navigation, automatic shifting systems, and intelligent systems that adapt to various cycling environments. These innovations are transforming the way we cycle. Additionally, the event will present the d&i Awards for innovative design, recognizing the most creative bicycle designs and technological breakthroughs worldwide, demonstrating how cycling design is aligning with the future.

Another major highlight of this year’s exhibition is “Green Forward,” which reflects the industry’s commitment to environmental sustainability. With green energy and eco-friendly technologies becoming a global focus, the bicycle industry is also moving toward a more sustainable future. In collaboration with SGS, the exhibition will promote a Green Cycling initiative, featuring brands that implement green manufacturing and circular economy practices. The Green Forward guided route will allow visitors to explore sustainable materials, bicycle recycling technologies, and the latest developments in low-carbon manufacturing.

As AI, automatic shifting, and smart data analytics enter the cycling industry, “Smart Cycling” is redefining the cycling experience. The E-Cycling Virtual Cycling Zone will offer an immersive digital experience, allowing cycling to transcend environmental and distance limitations. With smart training equipment, virtual tracks, and connections to global cycling communities, a new mode of exercise and competition will be created. At the same time, the development of smart e-bike technologies is making urban transport and logistics more efficient and environmentally friendly.

Beyond technological innovation, the “Cycling Ecosystem” also focuses on how bicycles can become a part of everyday life. This year’s TAIPEI CYCLE FORUM – Beyond Biking, will invite organizers of major international events like the Tour de France and Giro d'Italia to explore how cycling events can drive economic development, promote cultural tourism, and influence global urban planning. Through professional forums and the promotion of cycling culture, the exhibition aims to make cycling not just a sport for a few, but a daily choice for many.

Posted date : 2025-03-24 02:19:49

Text & Photo: Wheel Giant

As 2024 unfolds, Robert Wu, Chairman of the Taiwan Bicycle Association (TBA), addresses the challenges and opportunities facing the global bicycle industry. Despite geopolitical tensions, economic uncertainties, and shifting consumer behaviors, Wu highlights that bicycles have become symbols of green mobility, health, and sustainability. To capitalize on this transformation, the industry must embrace a broader, forward-thinking approach, focusing on product innovation, education, regulatory frameworks, infrastructure, and green mobility strategies.

Wu emphasizes the importance of the P-E-D-A-L-L-I-N-G strategy, which covers nine key areas: Products, Education, Declaration, Advocacy, Laws, Lifestyle, Infrastructure, Networking, and Green Mobility. High-quality products, cycling safety education, and policy advocacy are crucial to expanding market demand and fostering cycling culture. Investments in infrastructure and regulations are essential to creating safer, more accessible cycling environments.

In Taiwan, the bicycle industry faces challenges, with exports declining in 2024. Taiwan’s total bicycle exports dropped 36%, with e-bike exports falling by 47%. Despite these declines, Wu remains optimistic. He believes that collaboration across governments, companies, and consumers is key to building a comprehensive cycling ecosystem and securing Taiwan's leadership in the global market.

By uniting efforts and adopting the P-E-D-A-L-L-I-N-G strategy, Wu is confident that the bicycle industry can usher in a new era of growth and sustainability.

For the full report, please refer to the 2025 Bike & E-Bike Market Update, a special edition published by Wheel Giant at the 2025 Taipei Cycle Show. (Wheel Giant Booth Hall 1 No. J2003 )

Posted date : 2025-03-19 00:46:22

Text & Photos: Wheel Giant

Merida released its financial results for fiscal year 2024, reporting a loss of NT$2.34 per share. Despite this setback, the company has decided to distribute a cash dividend of NT$4.0 per share from its retained earnings.

The company held its Board of Directors meeting on March 13, 2025, to approve the financial statements. Merida’s core business saw a stable gross margin, with revenue reaching NT$29.63 billion, an 8.7% increase compared to the previous year. Operating profit stood at NT$3.03 billion. However, Merida experienced significant non-operating losses due to one-time impairments, including a deferred income tax asset write-down and goodwill impairments related to its retail operations. These non-operating losses exceeded operating profits, resulting in a consolidated pre-tax loss of NT$732.66 million and a post-tax loss of NT$766.17 million.

Although the company faced a net loss, it remains confident in the outlook for the bicycle market, particularly in light of strong growth in China. Since the non-operating losses did not involve cash outflows, Merida has opted to reward its shareholders with a cash dividend. The dividend proposal is expected to be presented for approval at the Annual Shareholder Meeting on June 25, 2025.

In 2024, Merida’s performance in the U.S. and European markets was challenged by a destocking phase, with high inventory levels and increased pricing pressure. In contrast, Merida saw substantial sales growth in the Chinese bicycle market, helping offset declines in other regions. While the company’s equity-method investee also showed improvement, it faced non-operating losses due to impairments, contributing to the overall loss for the year.

Merida emphasized that nearly half of the non-operating losses were related to non-cash adjustments, such as the write-down of deferred income tax assets. These adjustments do not impact the company's long-term growth prospects. The investee company remains financially healthy, with stable revenues, growing margins, and a solid financial position, making it well-positioned for future growth.

Looking ahead to 2025, Merida sees signs of recovery in both the U.S. and European markets. The company’s revenues for January and February showed significant growth, up 59% and 38%, respectively, fueling optimism for continued progress this year. With strong operational performance and a promising market outlook, Merida remains confident in the long-term potential of the bicycle industry.

Merida GM Vansen Tseng.

Merida's management team.

Posted date : 2025-03-19 00:26:03

Text & Photo: Wheel Giant

Giant Group's Board of Directors approved the company's 2024 financial results on March 14. The group reported consolidated revenue of NT$71.28 billion, a 7.4% decrease compared to the previous year. The decline in revenue was primarily attributed to increased inventory age and significant sales discounts, which led to a NT$1.9 billion inventory impairment loss, affecting the company's gross margin. As a result, the gross margin for 2024 dropped to 19.0%, down from 22.1% in 2023. Excluding the impact of the inventory impairment, the gross margin would have remained at 21.7%.

Although operating expenses slightly decreased alongside the revenue decline, the expense ratio rose to 16.4%, up from 15.9% in 2023, leading to a 60% drop in operating profit. Net income after tax also fell by 62.8% year-on-year to NT$1.26 billion, with earnings per share (EPS) of NT$3.22.

The Board also approved a proposal for a cash dividend of NT$2.2 per share, which will be subject to approval at the Annual Shareholder Meeting, scheduled for June 23, 2025.

For the fourth quarter of 2024, Giant Group's consolidated revenue amounted to NT$13.59 billion, an 8.5% decrease from the same period in 2023. The decline was driven by discount clearance in the U.S. and European markets, as well as slower sales in China, compounded by additional inventory impairment losses. The gross margin for Q4 dropped to 13.5%, and excluding the impact of the inventory impairment, the gross margin would have been 18%. With the decline in gross margin exceeding the reduction in operating expenses, the company reported an operating loss of NT$1.04 billion for the quarter. Net loss after tax for Q4 was NT$910 million, resulting in a net loss per share of NT$2.32.

On the left is Giant Group President Young Liu, and on the right is Giant Group CEO Phoebe Liu.

Posted date : 2025-03-03 01:38:40

Text: Wheel Giant

President Donald Trump announced that starting March 4, tariffs on imports from Mexico and Canada will go into effect, and China will face an additional 10% tariff on the same date. This will bring the total U.S. tariff on Chinese imports to 20%.

According to CNBC, the tariffs on Mexico and Canada, which had been paused for a month starting February 3, were expected to be reinstated. Trump clarified this in a Truth Social post, stating that the tariffs would take effect as scheduled. He cited the ongoing issue of illegal drug trafficking from Mexico and Canada as the reason for the tariffs, despite both countries' pledges to enhance border control efforts.

In addition to the tariffs on Mexico, Canada, and China, Trump also plans to impose global 25% tariffs on steel and aluminum imports, effective March 12. On February 13, he signed a memorandum to impose reciprocal tariffs on countries that levy duties on U.S. imports, targeting other unfair trade practices such as value-added taxes.

Trump emphasized that tariffs remain a key part of his second-term agenda, serving both as a revenue source and leverage in trade negotiations.

Posted date : 2025-02-11 19:26:13

UK Lifts Anti-Dumping and Countervailing Tariffs on Non-Folding E-Bikes from China

Text: Wheel Giant

On February 6, 2025, the Secretary of State for Business and Trade accepted the recommendation from the Trade Remedies Authority (TRA) and announced the removal of anti-dumping and countervailing measures on non-folding e-bikes imported from China, effective February 7, 2025. According to statistics, non-folding e-bikes account for about 95% of the UK’s e-bike market. The TRA concluded that maintaining punitive tariffs on Chinese bicycles "was not in the UK’s economic interests," marking this policy change as a significant milestone.

The UK has also removed the double-tariff system for non-folding e-bikes, while folding e-bikes with tariff numbers 8711601000 and 8711609010 will remain subject to the original tariff rates, which range from 10.3% to 70.1% for anti-dumping duties and 3.9% to 17.2% for countervailing duties. The new policy is valid from February 7, 2025, to January 18, 2029. TRA has indicated that they will notify industry stakeholders about the expiration date for these measures, allowing parties to apply for a review extension. The TRA also emphasized that removing these tariffs would save costs for both consumers and importers, with consumers saving an average of £200 per e-bike.

UK e-bike manufacturers were shocked by this decision and expressed dissatisfaction, fearing that it would harm the UK’s domestic bicycle industry. They are concerned that the move will lead to a surge of low-priced Chinese e-bikes flooding the UK market, putting pressure on local manufacturers.

In response, the UK government stated that protecting the UK bicycle industry from unfair competition is important, and that it will take action to combat unsafe e-bikes.

The European Bicycle Manufacturers Association (EBMA) expressed regret over the UK's decision and stated that they will closely monitor the potential risk of circumvention arising from this decision to ensure that the European market is not affected by subsidized e-bikes from China. EBMA emphasized that this decision does not impact the EU's anti-dumping and countervailing measures. The EBMA also pointed out that, under the UK's post-Brexit trade policy, the UK’s trade policies have become independent of the EU, meaning that this policy change in the UK will not affect the EU's anti-dumping and countervailing measures.

Posted date : 2025-02-06 05:39:30

Text & Photo: Wheel Giant

In 2024, Taiwan's bicycle industry continued to struggle, following the downturn seen in 2023. According to customs data, the total export volume for bicycles was just 909,800 units, marking a 36% year-on-year decrease and officially falling below the 1 million-unit threshold, a significant warning signal for Taiwan’s bicycle sector. The total export value reached $1.028 billion, down 25.68% from the previous year, while the average export price increased by 8.19%, reaching $1,130.79 per unit. Demand in the two major export markets, the European Union and the United States, remained weak, with the number of bicycles imported from Taiwan declining by 30.28% and 33.27%, respectively, in 2024.

In the electric bicycle segment, Taiwan's export volume totaled only 363,000 units, a 47% decrease compared to 2023, with the export value dropping by 44.6% to $672 million. However, the average export price for e-bikes reached a new high of $1,847.56, growing by 4.55% year-on-year. Additionally, the export volume and value of Taiwan's bicycle parts decreased by 13.61% and 17.46%, respectively, compared to 2023.

In December 2024, Merida reported revenue of NT$1.797 billion, a 17.6% increase year-on-year, bringing its total revenue for the year to NT$29.647 billion, a 9.1% growth from 2023. Merida’s December shipments totaled 43,000 units, with traditional bicycle shipments falling by 38%, while electric bike shipments grew by 28% to approximately 14,000 units.

Giant’s December 2024 revenue reached NT$4.11 billion, a slight decrease of 1.43% year-on-year, with total 2024 revenue amounting to NT$71.255 billion, down 7.4% from 2023. Looking ahead to 2025, Giant expects growth in the three major markets—Europe, the U.S., and China—while Merida anticipates growth in Europe and the U.S., as inventory levels have significantly decreased and are expected to improve in the new year.

Posted date : 2025-02-02 20:17:42

LEVA-EU Calls for Market Surveillance

Text: Wheel Giant Inc.

The European Commission has decided to extend anti-dumping and countervailing duties on electric bicycles (e-bikes) imported from China for another five years. This decision follows an expiry review investigation and is in line with expectations. The remaining imports from China mostly consist of extremely low-cost e-bikes, prompting LEVA-EU to call for enhanced market surveillance.

The Commission extended the measures based on three main reasons:

Ongoing Subsidies: Chinese manufacturers continue to benefit from substantial government subsidies, creating unfair competition within the EU market.

Risk of Recurrence: Removing the duties could lead to a resurgence of harm to the EU e-bike industry, as low-priced, subsidized imports may threaten local production and employment.

EU Strategic Interests: Retaining the measures aligns with the EU’s broader economic goals, including promoting innovation and sustainable transportation.

However, LEVA-EU argues that current trade measures inadvertently facilitate the entry of non-compliant, low-cost e-bikes that fail to meet EU technical standards, posing safety risks. LEVA-EU also highlights issues with component duties that complicate the production of e-bikes in Europe, urging the EU to remove these barriers to foster growth and innovation.

Annick Roetynck, Managing Director of LEVA-EU, emphasized: "Robust market surveillance, not trade defense, is the only sustainable way forward. By addressing these critical issues, the EU can support a thriving and competitive electric cycle industry while ensuring safety and compliance for consumers."

Annick Roetynck, Managing Director of LEVA-EU.

Posted date : 2025-01-21 03:34:43

Text & Photo: Wheel Giant

The bicycle industry is grappling with significant challenges, primarily due to high inventory levels. Rising demand during the pandemic led brands and suppliers to ramp up procurement, resulting in supply chain backlogs. While discount promotions have helped clear stock, profitability has suffered, adding financial pressure on brands. Many startups have struggled or shut down due to lack of funding, while traditional brands are fighting to survive. Some have defaulted on payments or passed losses onto suppliers, further straining the supply chain, which could reach a breaking point by 2025.

According to Astro Tech’s General Manager, Samuel Hu, price wars driven by consumer demand for discounts have further eroded profit margins. The situation is compounded by geopolitical tensions and fluctuating trade policies, especially in critical manufacturing hubs like Vietnam. While large brands are making strides with ESG initiatives, smaller ones are struggling to keep pace due to limited resources. Hu emphasizes that balancing market demands with sustainability goals is essential for long-term industry growth.

Despite these challenges, Astro has been able to respond rapidly to market shifts, particularly in the third quarter of 2022. As Hu highlights, Astro took a proactive approach in assisting customers with adjusting their finished goods and material management, enabling the company to navigate through difficult times successfully. This response allowed Astro to establish clear and actionable strategies for future growth.

Expansion, Innovation, and Sustainability

1. Vietnam Expansion and Automation Upgrades

Despite the difficulties facing the bicycle industry, Astro remains optimistic about the future of the electric vehicle market. "We believe that market recovery is on the horizon," said Samuel Hu. To prepare, Astro is building a new 42,000-square-meter facility in Vietnam, set to start production in 2026. The plant will feature cutting-edge automation integrated with MES/ERP/QCS systems to increase capacity for aluminum and carbon fiber frames, helping Astro meet rising demand as the market recovers.

2. Strengthening Supply Chain and Localization

With 24 years of experience in Vietnam, Astro has solidified its local presence and is focused on strengthening its supply chain. Hu stresses, "Our goal is to build a strong, reliable local supplier network to enhance supply chain resilience and serve the growing demand for EUR1 trade agreements from European customers." This strategic localization effort aims to ensure production flexibility and reduce risks associated with global supply chain disruptions.

3. Commitment to Sustainable Development

Sustainability has been at the core of Astro’s strategy since the planning stages of its Vietnam Kim Huy facility in 2016. Hu points out that energy conservation and carbon reduction were prioritized from the beginning. Astro achieved ISO 14064-1 certification in 2023 and adopted green aluminum across its operations in 2024. "We are committed to sustainability, and our new plant will be built according to ESG principles, incorporating energy-efficient equipment throughout," Hu added. Astro plans to complete the installation of solar panels at its Taiwan facility and aims for ISO 14067 certification by 2025.

4. Innovation and Design at Taiwan Headquarters

Astro’s headquarters in Taiwan continues to drive innovation in material and technology development. Hu highlights the company’s team of over 80 R&D professionals who focus on providing high-quality design and technical support to brand clients, shaping market trends and ensuring Astro remains competitive in the evolving industry landscape.

5. Leveraging Group Resources for Competitiveness

Since joining the Darfon Group in 2021, Astro has benefited from solid financial backing and advanced management systems. "The support from the Darfon Group has allowed us to invest in state-of-the-art equipment and expand our global reach," says Hu. With the group’s global resources, Astro is well-positioned to excel in an increasingly competitive market.

Astro’s future plans also include evaluating the possibility of establishing a production base in Europe to shorten supply chains and better meet customer needs. Samuel Hu says, over the next three years, Astro will leverage its automated production systems, supply chain management expertise, and group resources to deliver superior products and services, solidifying its competitive presence in the global market.

Astro tech General Manager Samuel Hu.

Astro Tech's new Vietnam facility will adopt LEED green building design and is expected to commence operations in 2026.

Astro has obtained ISO 14064-1 certification.

Posted date : 2025-01-14 19:32:48

Text & Photos: Wheel Giant

Merida's 2024 annual revenue reached NT$29.647 billion, marking a 9.1% growth compared to 2023. In contrast, Giant's 2024 total revenue amounted to NT$71.255 billion, a 7.4% decrease compared to the same period in 2023.

The global bicycle industry has been grappling with slow inventory turnover over the past two years. Looking ahead to 2025, Giant is optimistic about growth in the European, American, and Chinese markets. Meanwhile, Merida anticipates growth in Europe and the US due to lower inventory levels, but foresees potential decline in the Chinese market, as its base is already high, and the overall situation remains to be seen.

Merida’s revenue for December 2024 was NT$1.797 billion, showing a 17.6% year-on-year increase. For the full year, their revenue grew by 9.1% to NT$29.647 billion. Additionally, shipments for electric-assisted bicycles were delayed, with production beginning on December 17, 2024, and will be reflected in January's revenue.

Giant's consolidated revenue for December 2024 was NT$4.11 billion, a 1.43% decrease from December 2023. For the full year, the company reported a total of NT$71.255 billion, down 7.4% compared to the previous year.

Posted date : 2025-01-13 07:19:44

Text & Photos: Daphne Chen (Wheel Giant)

On January 9, Giant Group held a media briefing to announce its new leadership and strategic direction for 2025. Young Liu has been appointed as Chairman, while Phoebe Liu takes on the role of CEO, marking the beginning of a new era for the company.

Since the COVID-19 pandemic, the bicycle industry experienced a surge in demand, but as the pandemic eased, market demand dropped significantly, leading to challenges such as excess inventory and financial pressure. Giant, like many in the industry, faced market turbulence and internal adjustments.

Despite these challenges, Young Liu and Phoebe Liu remain cautiously optimistic about the market in 2025. Young Liu emphasized that the worst is behind them, and the focus now is on managing inventory efficiently and responding to market shifts with precise strategies. He highlighted that Giant will focus on improving sales channels, strengthening its value chain, and leveraging digital applications to enhance operational efficiency.

Phoebe Liu, with 20 years at Giant, shared her vision of creating a positive workplace culture and enhancing employee development. She emphasized the importance of building a happy and supportive work environment where employees feel proud to be part of Giant. She also highlighted the continued integration of brands such as LIV and CADEX into Giant’s portfolio, aiming to expand into emerging markets. During her previous role as Brand Director, Phoebe Liu repositioned the brand and created the "GIANT GROUP," adding value for consumers through both products and services. Over the past eight years as Brand Director, Phoebe Liu redefined the brand and established "GIANT GROUP," integrating LIV, MOMENTUM, and CADEX to add value for consumers. With 20 years of experience at Giant Group, Phoebe has built a strong foundation in the industry and has worked closely with Young Liu for more than a decade, developing a strong professional synergy.

While the post-pandemic market recovery presents challenges, Young Liu stressed that Giant is taking a flexible approach, optimizing sales processes and accelerating its global market presence, with an expected 10% revenue growth in China in 2025.

Looking ahead, Giant Group will continue to focus on the "Raise the Bar" vision, delivering excellence in products and services while actively driving digitalization and ESG (Environmental, Social, Governance) strategies for long-term sustainability.

This leadership transition and strategic shift signify Giant's determination to maintain its position as a leader in the global bicycle industry and its readiness to tackle future market challenges.

Posted date : 2024-12-28 10:37:24

Text & Photos: Daphne Chen 

Giant Group held a board meeting on December 27, 2024, during which senior personnel appointments were approved. The current President, Bonnie Tu, announced her retirement and stepped down from the role. The board nominated the current CEO, Young Liu, to succeed as the new President. Phoebe Liu, the current Chief Brand Officer, will be promoted to CEO. These personnel changes will take effect on January 1, 2025.

Starting on January 1, 2025, Giant Group will officially enter its third phase of leadership succession. New President Young Liu expressed his gratitude to Bonnie for her decades of contribution and dedication to the company. He particularly acknowledged her eight years of leadership as President, during which she guided Giant Group through numerous challenges, achieving many remarkable milestones. Looking ahead, Young Liu emphasized that the group will face more challenges, but with the unity, effort, and innovation of the Giant team, the company will continue to forge ahead and create new successes.

Giant Group was initially founded under the leadership of President King Liu and CEO Tony Lo, who laid a solid foundation. In 2017, the second generation of leadership, with President Bonnie Tu and CEO Young Liu, officially took over, leading the company through many trials and achieving historical successes. Now, as President Bonnie Tu releases her book and announces her retirement, Giant Group welcomes its third generation of leadership.

Bonnie has not only profoundly changed the industry but has also inspired countless women to participate in cycling. At the recent launch of her new book “Brave & True (Love Inspire Venture)”, Bonnie shared insights from her life, from childhood to her time at Giant Group. She recounted the founding of Liv, the world’s first women’s cycling brand in 2008, as well as her personal achievements, including completing four cycling tours around Taiwan, triathlons, the Mt. Fuji challenge, and the fourth stage of the women's Tour de France amateur challenge. Bonnie hopes her book will inspire women to boldly pursue their dreams and confidently be themselves. Upon retirement, Bonnie's first wish is to travel to Portugal and enjoy life as an artistic, literary woman.

The new President of Giant Group, Young Liu, is passionate about cycling.

The new CEO of Giant Group, Phoebe Liu, who has worked at the company for over 20 years, is highly experienced and is the daughter of Giant founder King Liu.

Bonnie Tu releases her new autobiography, Brave & True, inspiring women to courageously pursue their dreams.

Posted date : 2024-12-26 03:15:09

Text & Photos: Daphne Chen

The Bicycle Association for Sustainability (BAS) held its first members' meeting of the second term and the election of the board of directors and supervisors on December 20. During the meeting, 15 board members and five supervisors were elected, and Young Liu, CEO of Giant Group, was unanimously re-elected as the President of BAS for the second term.

Young Liu highlighted that BAS, founded two years ago, now has 81 member companies and 254 representatives. As of the end of November 2024, 71 member companies have completed greenhouse gas inventories, and 31 companies have successfully reduced carbon emissions, making significant progress, and even outpacing global efforts. Additionally, BAS hosted an ESG International Initiative Forum, which received high recognition from international organizations. The association also completed its Human Rights Code of Conduct, with 99% of its members signing it. In October 2024, BAS participated in the Taiwan Climate Action Expo and was awarded the Best Climate Partner Award.

Looking ahead, President Liu emphasized that in the new year, BAS will continue to organize the ESG International Initiative Forum, further enhance the Human Rights Code of Conduct, promote cycling carbon credits, and implement product carbon footprint calculations based on Product Category Rules (PCR).

Founded in December 2022, BAS integrates the upstream and downstream supply chains to drive the bicycle industry's transformation toward net-zero carbon emissions. The association is actively promoting seed personnel training, carbon inventory calculations, and process and product carbon reduction initiatives. BAS has committed to reducing carbon emissions by at least 3% annually, with a target of a 25% reduction by 2030, or a 40kg reduction per bike.

Young Liu Re-elected as President of BAS for the Second Term.

Posted date : 2024-12-19 03:09:43

Giant Group Becomes First Bicycle Company in DJSI Emerging Markets Index

Text & Photo: Wheel Giant

On December 16, S&P Dow Jones Indices announced the 2024 composition of the Dow Jones Sustainability Indices (DJSI), and Giant Group has been selected for the DJSI Emerging Markets Index. This makes Giant the first bicycle company in the world to be included in the prestigious index, highlighting its outstanding performance in environmental protection, social responsibility, and corporate governance (ESG).

Giant Group ranked in the top 6% of the "Leisure Equipment and Consumer Electronics" sector, excelling in key areas such as climate strategy, product management, and labor practices, far outperforming the industry average. Notably, Giant achieved a 22.48% carbon reduction in its Taiwan and China factories, with a goal of reducing carbon emissions by 25% by 2030.

The DJSI, launched in 1999 by S&P Dow Jones Indices and RobecoSAM, evaluates companies' sustainability efforts in three key areas: environment, social, and governance (ESG). Only the top 10% of companies in each sector are selected for inclusion. Giant's selection demonstrates its leadership in global ESG strategy and execution.

In recent years, Giant has embraced the "Cycling for a Better Future" philosophy, promoting low-carbon living, value recycling, and inclusivity through innovative ESG strategies. The company has also introduced a range of products using sustainable materials, with the marketing slogan "A Trail to Zero," reflecting its commitment to positive transformation and value reshaping. Giant will continue to expand its ESG impact, setting a new standard for sustainability in the global bicycle industry.

Giant Group President Bonnie Tu (right) and CEO Young Liu (left).

Posted date : 2024-12-10 23:35:42

From January to October 2024, Taiwan's cumulative bicycle exports reached 750,000 units, marking a 36% decline compared to the same period in 2023. The export value also dropped by 28.4%, with the average export price increasing by 11.87% to USD 1,146. Among these exports, 211,000 units were shipped to the European Union, a decrease of 38.24% from the previous year, while exports to the United States amounted to 250,000 units, reflecting a 37.65% decline.

In terms of electric bicycles, Taiwan exported 305,000 units from January to October 2024, a 50% drop compared to the same period in 2023. The export value fell by 41.22%, and the average export price rose by 7.58% to USD 1,862. Electric bicycle exports to the European Union totaled 159,000 units, down 56.89%, while exports to the United States reached 84,000 units, a decline of 31.73%.

Grace Ruan, a senior bicycle media professional in Taiwan, pointed out that from the export statistics, the European and American markets have yet to show a clear recovery. Despite a decrease in inventory days, the pace of inventory turnover still lags behind expectations. The market is expected to need more time to digest existing stock, and industry experts predict that it may take until the third quarter of 2025, with some models potentially needing to wait until the end of 2025. During this period, Taiwanese bicycle manufacturers are actively adjusting inventory, production, and strictly managing financial risks. They are also fully committed to ESG (Environmental, Social, and Governance) carbon reduction and sustainability initiatives to strengthen their competitiveness once inventory is cleared.

Looking ahead to 2025, global economic challenges persist. Robert Wu, Chairman of the Taiwan Bicycle Association, proposed the development of a "Sustainable, Lean, Cross-Regional Resilient Supply Chain" and emphasized the shift from MIT (Made in Taiwan) to MBT (Made by Taiwan) and MWT (Made with Taiwan). He encouraged Taiwanese manufacturers to enhance their overseas operations and divisions of labor, striving to become global resource integrators and achieve the goal of "Taiwan Inside."

▲Wheel Giant President Grace Ruan.

▲TBA Chairman Robert Wu.

Posted date : 2024-11-21 19:35:38

Text: Wheel Giant、Photos: Tern

Tern and its partners have donated 60 Short Haul cargo bikes to support communities affected by the ongoing conflict in Ukraine. These bikes are being distributed in cities like Chernihiv and Oleksandriya, providing essential transportation for families, aid workers, and local service providers. The rugged, muscle-powered bikes are crucial in areas where infrastructure has been damaged, offering a reliable alternative to automobiles.

In Chernihiv, which faced heavy bombardment, the bikes assist families with children, healthcare workers, and those rebuilding their homes. The bikes also support delivery services, such as bread distribution to hospitals and schools. In Oleksandriya, a humanitarian center uses the bikes to supply refugees.

The initiative is especially meaningful as it was championed by Thomas Loesch, a beloved member of the Tern design team who passed away in August. His perseverance ensured the project’s success, bringing hope and practical support to Ukrainians enduring the war's challenges. The bikes aim to empower essential workers and provide moments of respite for local families.

Posted date : 2024-11-07 02:31:14

Text: Wheel Giant

TAICHUNG, TAIWAN — As Taiwan’s cycling industry hub, Taichung is taking significant strides in integrating its robust bicycle manufacturing sector with tourism, creating unique cycling experiences to attract both domestic and international travelers. By focusing on sustainable, low-carbon tourism, the city aims to offer a new "slow travel" experience, combining scenic beauty, healthy activity, and environmental responsibility.

With the longest and most extensive network of cycling paths in Taiwan, Taichung is home to over 780 kilometers of dedicated bike lanes — the longest in the six metropolitan areas of the country. To put it in perspective, this is nearly the equivalent of cycling the entire circumference of Taiwan’s 939.5 km Circum-Bike Route. Additionally, the city's convenient public bike rental system, YouBike, makes cycling easy for both locals and visitors, integrating cycling into the daily life of Taichung residents.

Taichung is further enhancing its cycling tourism by developing bike routes that connect various attractions around the city. Among the most popular routes is the "Houfeng Bicycle Trail," a scenic route converted from the old mountain railway. The 14-kilometer trail offers riders a chance to explore historical landmarks such as the Jiuxian Tunnel and the Hua-Liang Steel Bridge, while also enjoying a nostalgic atmosphere. Another well-loved path, the "Tanya Shen Greenway," is renowned for its flat, smooth trails surrounded by lush greenery, making it an ideal choice for families.

In response to the global climate crisis and the growing demand for sustainable travel, Taichung is positioning itself as a leader in promoting carbon-free tourism. The city government, in collaboration with the Taichung Industrial Story Museum Association, is planning a new initiative called the “Cycling Story Tour to 100 Venues.” This innovative event aims to link 32 industrial story museums, as well as nearby restaurants, attractions, and shops, to encourage visitors to explore the city by bicycle. The goal is to make Taichung the first city in Taiwan to champion carbon-free travel, offering a cleaner, healthier way to explore the island's vibrant culture and natural beauty.

Taichung’s efforts reflect its commitment to blending sustainability with tourism, while simultaneously promoting cycling as a fun and eco-friendly way to experience the city. With its picturesque routes and growing emphasis on green travel, Taichung is setting a new standard for the future of tourism in Taiwan.

Posted date : 2024-10-30 04:35:07

Text & Photos: Wheel Giant、SBCT

Founded in 1974 by mountain biking legend Mike Sinyard, Specialized is celebrating its 50th anniversary this year. The company marked this milestone with a vibrant i-party held on September 28 in Taichung, where over 100 industry participants joined a morning ride, followed by a celebratory luncheon that attracted more than 400 attendees.

During the event, founder Mike Sinyard expressed his gratitude to supplier partners for their unwavering support. He emphasized the importance of collaboration in propelling the bicycle industry forward and creating a brighter future for cycling. Mike believes that bicycles can address various issues, including mental health, physical well-being, and sustainability.

To further its commitment to sustainability, Specialized launches the "Reduce, Reuse, ReSpecialized" bike refurbishment program in August 2024. This initiative aims to partner with various brands to offer free adjustments, discounted repairs, and complimentary children’s helmets. The goal is to have approximately 1 million refurbished bikes back on the road by the end of 2025, encouraging more people to cycle and reduce their carbon footprint.

New CEO Armin Landgraf thanked suppliers for their resilience over the past three years, which has enabled Specialized to quickly respond to market changes. He expressed appreciation for everyone’s presence at the 50th-anniversary celebration.

Merida President Michael Tseng presented Mike Sinyard with a custom wooden sculpture to commemorate the occasion, highlighting Mike’s successful leadership and significant contributions to the cycling industry. Additionally, Topkey President Walter Shen offered a congratulatory plaque.

Specialized Vice President Bob Margevicius reflected on his journey with the company, inspired by Mike’s vision to provide everyone with the ride of their life. He acknowledged the unprecedented challenges faced this year, such as climate change and geopolitical tensions, and discussed the importance of customer focus, urgency, and proactive execution in navigating these issues.

Key takeaways for thriving in today’s environment include:

Speed and urgency lead to results.
Strong partnerships are vital in crises.
Trust is essential for all relationships.
Diverse supply chains enhance reliability.
Innovation drives long-term profitability.
Sustainability is a responsibility, not just a trend.
Operational versatility is crucial for success.
Excellence in quality is a customer expectation.

As Specialized embarks on its next chapter, the company remains committed to innovation, sustainability, and fostering a strong community of cyclists.

Posted date : 2024-10-23 02:55:19

Text & Photos: Wheel Giant

On October 16, Acoca held a groundbreaking ceremony for the second phase of its Vietnam plant expansion. Acoca's Vice GM, Linda, noted that the first phase began in 2018, and the company has since navigated challenges such as the pandemic and a sluggish market. Although there is still progress to be made in reducing inventory levels, Acoca believes that now is the ideal time to prepare for future growth. The new facility will feature upgraded production lines with laser cutting and automated welding equipment, along with the addition of solar panels to actively reduce carbon emissions.

Acoca President Anthony Chen highlighted that the company's Vietnam plant is located in the Protrade Industrial Park, Binh Duong Province, covering an area of 27,000 square meters. The industrial park is already home to 11 Taiwanese bicycle manufacturers. The Phase II expansion, covering approximately 3,000 square meters, will enhance the facility's painting and storage capabilities, making the overall plant layout more efficient. This will also increase production capacity. The plant will follow a "small but beautiful, small but refined" approach, focusing on the production of bicycle frames, bicycles, and electric bicycles.

This expansion aims to position Acoca for future success while embracing sustainability and operational excellence.

Posted date : 2024-10-23 02:33:40

Text & Photos: Wheel Giant

Since 1952, Panasonic has been a leader in bicycle innovation, combining cutting-edge electrical power technology with advanced bicycle design. Their latest range of e-bike motors and display offers tailored solutions for various cycling needs, ensuring a smooth, powerful experience across diverse terrains.

e-MTB
The GX Ultimate motor, weighing just 2.95 kg, delivers a robust 95Nm of torque, making it one of the strongest in its class. This powerful motor provides consistent support on steep inclines and rugged trails, empowering riders to conquer challenging peaks effortlessly.

Trekking
For those who thrive on forest trails and gravel paths, the GX Power Plus motor provides 75Nm of torque at a weight of just over 3 kg. This motor strikes the perfect balance between power and portability, ideal for trekking and sportive biking.

Urban
Designed for city commuters and fitness enthusiasts, the GX Power motor delivers 250W of power at a weight of slightly over 3 kg. Its efficient design ensures smooth rides in urban environments, whether you're commuting to work or enjoying a workout.

Side Color Display
Panasonic’s new side color display seamlessly integrates with Bluetooth-enabled apps like Komoot and Wahoo Fitness, providing essential ride information at a glance. Its compact, waterproof, and dust-proof (IPX5) design offers features such as speed, distance, battery charge, and multiple assist modes, ensuring an enhanced riding experience.

With Panasonic E-Bike Systems, every ride is an opportunity to elevate your cycling adventure—whether in the mountains, on trails, or through the city.

▲Panasonic team attending the 2024 Taichung Bike Week. From left: General Manager Fumihiko Yasuda, Product Planning Section Supervisor Daiki Yoneda, and Overseas Sales Section Assistant Chief Takashi Kasai.

Posted date : 2024-10-13 21:31:32

Optima Cycles Acquires Dolly Bikes to Expand Sustainable Mobility Portfolio

Text: Wheel Giant

Optima Cycles has announced the acquisition of Dutch cargo bike manufacturer Dolly Bikes, marking a significant step forward in expanding its range of innovative and sustainable mobility solutions.

Since joining the portfolio of Bolster Investment Partners in 2021, Optima Cycles has focused on designing, producing, and distributing high-quality electric cargo bikes and e-bikes under well-known brands such as Dutch ID and Lovens. The acquisition of Dolly Bikes strengthens Optima Cycles' leadership in the rapidly growing electric cargo bike market, allowing the company to offer customers an even broader selection of mobility options.

Founded in 2012, Dolly Bikes is recognized for its expertise in electric cargo bikes and its innovative e-commerce model, which delivers directly to consumers. The acquisition will enable Dolly to leverage Optima's extensive European distribution network, further enhancing its market presence.

“We are thrilled to welcome Dolly Bikes to the Optima Cycles family,” said Michiel Dreef, CEO of Optima Cycles. “Their proven expertise and successful business model perfectly complement our existing portfolio, and together, we will offer an even wider range of sustainable mobility solutions to our customers, while reinforcing our market leadership.”

Daan Buddingh of Dolly Bikes added, “Dolly has become a favorite among families with our distinctive cargo bikes and customer-focused service. We are excited to take Dolly to the next level, now under the support of Optima Cycles.”

Hanneke Modderman, Investment Director at Bolster Investment Partners, commented on the acquisition, saying, “This is a significant step for Optima Cycles. Dolly Bikes aligns perfectly with Optima's strategic focus on sustainable mobility and offers new opportunities in both established and emerging markets. Additionally, Optima will benefit from Dolly’s innovative sales approach. It’s a great match between two companies that complement each other well.”

The acquisition further positions Optima Cycles as a key player in the sustainable transportation sector, catering to the growing demand for eco-friendly, innovative mobility solutions across Europe.

Posted date : 2024-10-01 05:01:49

2024 Taichung Bike Week: Industry Shows Resilience Amid Market Challenges

Text & Photos: Daphne Chen@Wheel Giant

2024 Taichung Bike Week (TBW) took place from September 24-27 at the Evergreen, Splendor, and Tempus hotels, featuring nearly 360 exhibitors, a slight increase from last year. However, many exhibitors reported that international buyers’ attendance was low, with most visits concentrated in the first two days. The foot traffic in the final two days was less impressive.

While the market is gradually recovering, Giant CEO Young Liu stated, "The worst is behind us for the bicycle industry." Some parts and accessories suppliers also mentioned receiving urgent orders, though in limited quantities, and customers have begun discussing new products. It’s been two years since new bikes were released, but inventory levels in European and American markets have not reduced as expected. Currently, there is still a significant amount of stock in the market, resulting in limited visibility for new orders.

Many industry players predict that a full recovery may not happen until next year, with OEM market recovery potentially delayed until 2026. Despite these challenges, bicycle manufacturers continue to innovate, showcasing various new products at Taichung Bike Week to capture buyers' attention.

While awaiting a market rebound, Taiwanese bicycle companies are actively conducting carbon audits in their factories, striving to reduce carbon emissions, optimize management, and implement ESG principles to build sustainable and high-quality enterprises.

The dates for the 2025 Taichung Bike Week have been set for September 16-19.

Posted date : 2024-09-27 04:17:50

Text & Photos: Wheel Giant

LANXI WHEEL TOP, known for its advanced research and development of electronic shifting systems, has achieved a significant milestone by acquiring a majority stake in the leading Spanish components brand Rotor. As part of this strategic collaboration, WHEEL TOP will now serve as Rotor’s exclusive distributor in Asia.

During the Taichung Bike Week, LANXI WHEEL TOP Chairman Song Fujiang expressed his excitement about introducing Rotor’s high-end European brand to the Asian market. “We are thrilled to bring premium cycling experiences to China, enhancing the joy and quality of cycling for enthusiasts,” Song stated. He also emphasized the growing trend of electronic shifting, asserting that the future of cycling will be dominated by electronic transmission systems. WHEEL TOP aims to stay ahead of this shift, continuing its innovation in electronic components.

Founded in Spain in 1994, Rotor is renowned for its cutting-edge bike parts. Since launching the oval chainrings, Q-Rings, in 2005, the brand has expanded its product line to include cranks, stems, seatposts, saddles, and the revolutionary 2INpower dual power meter, known for its lightweight design. With a focus on innovation in science, design, and technology, Rotor continuously develops new ways to enhance cycling performance.

WHEEL TOP, established in 1951, has built a strong reputation for producing high-quality bicycle transmission components. In 2015, the company began focusing on high-end parts, and by 2022, they successfully introduced their wireless electronic shifting system, the EDS OX series, designed for efficient and precise gear shifting.

From right: Rotor CEO Jose L. Garcia-Alegre, LANXI WHEEL TOP Chairman Song Fujiang, General Manager James Song.

Posted date : 2024-09-24 08:20:48

Text & Photo: Wheel Giant

The Durolux 38 suspension fork features an internal oil circulation system between the tubes and damping, providing easily adjustable rebound and compression. This design ensures excellent small bump compliance while maintaining efficiency. The new machining process aligns the crown and fork tubes almost perfectly, allowing for smoother operation and a seamless, stable ride. It is compatible with 29-inch wheelsets and E-Bikes.

Posted date : 2024-09-24 08:10:58

Text & Photo: Wheel Giant

The Novatec R6 carbon fiber wheelset features a 60mm rim depth and 21mm internal rim width, compatible with both tubeless and clincher tires. Notably, the updated wheelset incorporates Novatec's in-house produced carbon fiber spokes, which enhance strength while reducing weight. The complete front and rear wheelset weighs just 1,320g, offering rapid response time and efficient power transfer, making it suitable for both flat and climbing terrains. This lightweight yet robust wheelset is already in use by professional cycling teams, including the Austrian Felbermayr team, who utilized it during races in the Alps.

Posted date : 2024-09-24 06:17:58

SRAM's New Taichung Facility Expected to be Completed by Late 2026

Text & Photos: Daphne Chen

SRAM is making significant strides in its expansion plans in Taiwan. In September 2023, the company held a groundbreaking ceremony for its new SRAM Taiwan Center (STC) facility in Tanzi, Taichung. This event, attended by government officials and local dignitaries, highlights SRAM’s ongoing commitment to strengthening its presence in the region.

Construction of the facility began in August 2023, following extensive discussions with landowners, construction teams, and government authorities. Land leveling and excavation are now underway, marking a smooth start to the project. To showcase its progress, SRAM hosts a special event during Taichung Bike Week, where visitors can explore architectural models and videos that detail the new facility’s development.

Set to be completed within 24 months, the STC facility will consolidate SRAM’s three existing manufacturing plants, warehouse, and development center in Taiwan. This integration will further bolster Taiwan’s role in the global bicycle supply chain, enhance SRAM’s production capabilities, and drive substantial growth in central Taiwan.

The STC is founded on four key strategic pillars: One-Stop Shopping, All Functions in One Building, World-Class Value Stream, and Sustainability. With a focus on green building certification and reducing greenhouse gas emissions by 2030, the facility is designed to optimize production processes, ensure product quality, and boost operational efficiency. Spanning 32,000 ping (approximately 105,000 square meters), the facility will provide 30% more operational space, reinforcing SRAM’s competitive edge in the global market.

As construction advances, SRAM remains committed to driving innovation and sustainability in the cycling industry. The new facility not only aims to increase productivity and efficiency but will also generate local job opportunities, stimulating regional economic development while reinforcing SRAM’s leadership in sustainable manufacturing.

SRAM Asia GM Bob Chen noted that all of SRAM's component production will take place at the new facility, which will also include chain production. Every product listed in SRAM's catalog will be available and purchasable at the new Taiwan facility. A grand opening ceremony is expected to be held in late 2026 or early 2027.

Posted date : 2024-09-20 04:35:53

Text: Wheel Giant

Giant Group announced that on September 14, it successfully acquired the assets of U.S. indoor cycling brand Stages Cycling through its American subsidiary, SPIA Cycling Inc., via bankruptcy proceedings. The winning bid amounted to $20.1 million, and the transaction has been completed. Giant stated that the primary goal of the acquisition is to expand its presence in the indoor cycling sector and build a comprehensive cycling ecosystem.

Stages is well known for its indoor bikes and power meters, and it is a leading brand in the U.S. commercial indoor cycling market, with many chain gyms as its clients. Stages' outdoor cycling products, including power meters and cycling computers, are also popular with regular cyclists. However, due to the decline in the indoor fitness market during the pandemic, coupled with U.S. inflation and rising interest rates, Stages’ business suffered significantly. This led the company to file for Chapter 11 bankruptcy protection in June this year. Giant Group hopes that through this acquisition, the strengths of both companies can be integrated to provide consumers with a more comprehensive cycling experience.

Giant Group CEO Young Liu expressed his excitement about the acquisition, stating, "We are thrilled to integrate Stages' assets into the Giant Group. By combining indoor and outdoor cycling, we aim to provide outdoor riders with a full indoor training experience while bringing indoor fitness enthusiasts outdoors to enjoy the thrill of outdoor cycling. This will create the ultimate cycling ecosystem, offering a complete experience. We are confident in the future operations post-acquisition and will continue to deliver the best products and services to Stages customers."

▲Giant Group CEO Young Liu.

Posted date : 2024-09-19 22:00:27

Glory Wheel Expands Global Presence with Spank and Fratelli Acquisitions

Text & Photos: Wheel Giant

On September 18th, Glory Wheel (GW) officially announced its acquisition of Spank Industries and Fratelli Industries, two renowned bicycle accessory brands. The grand signing ceremony took place in Taichung, Taiwan, known as the hub of the bicycle industry, marking a major milestone for GW as it continues to expand its global footprint.

This acquisition represents a significant breakthrough for GW in the global bicycle market and further solidifies its leadership position in the high-end bike components sector. By integrating these two established brands, GW aims to enhance its competitiveness and influence in the global market.

Charles Lee, Chairman of Glory Wheel, expressed his excitement about the merger, stating, “We are thrilled to welcome Spank and Fratelli into the GW family. Both brands are well-respected in the market with loyal customer bases. By combining our resources and expertise, we are confident that we can deliver exceptional products and services to the bicycle industry.”

Spank and Fratelli are known for their innovative and high-performance bicycle accessories, and this acquisition will allow GW to offer a more diverse product line, catering to the growing market demand. The merger will leverage the strengths of all three companies in technology, research and development, and market positioning, enabling them to provide cyclists worldwide with higher quality and more innovative products.

GW, with its strong supply chain and manufacturing capabilities in the Asia-Pacific region, will work to expand the international influence of Spank and Fratelli, accelerating the global promotion of innovative products.

This strategic move is expected to significantly boost GW’s competitiveness and enhance its presence in the global bicycle industry.

Posted date : 2024-09-19 21:51:37

Text: Wheel Giant

Canadian sports apparel brand Lolë announced its acquisition of Louis Garneau Sports, a renowned company specializing in cycling and sports equipment, which includes the brands Garneau, Sugoi, and Sombrio. The financial terms of the deal were not disclosed.

Based in Montreal, Lolë stated that the acquisition is a significant step in its expansion and will enhance its presence in the global sportswear market. The company plans to leverage Louis Garneau Sports' expertise to develop innovative collections and meet the needs of sports and outdoor enthusiasts.

“This is an exciting opportunity to partner with a beloved brand that brings its unique perspective to our team," said Todd Steele, CEO of Lolë. "The acquisition will allow us to diversify our product offering and strengthen our commitment to innovation, quality, and performance."

Founded in 1983, Louis Garneau Sports is known for its expertise in designing high-quality cycling clothing and sports equipment. Jean-Marc Jahoo, CEO of Louis Garneau Sports, expressed pride in joining Lolë, noting that the two companies will continue to innovate and deliver top-tier products to athletes worldwide.

Posted date : 2024-09-03 21:02:58

Text: Wheel Giant

The 2032 Brisbane Olympics in Australia will mark a significant milestone for the sport of mountain biking, as it will be the first time that the Downhill event is included as an official Olympic competition.

The 2032 Brisbane Olympics will feature two mountain biking events: Cross-Country and Downhill. The Cross-Country race will cover a course approximately 8 to 10 kilometers long, with riders competing in a time trial format. In contrast, the Downhill event will challenge athletes on a steep, technical course, where they will compete for the fastest descent.

Posted date : 2024-08-28 19:20:51

An Exclusive Interview with CEO Claus Fleischer

Text & Photos: Daphne Chen

At Eurobike 2024 in Frankfurt, Wheel Giant had the privilege of interviewing Claus Fleischer, CEO of Bosch eBike Systems, as the company celebrated its 15th anniversary. Fleischer reflected on Bosch’s impressive journey, marked by technological advancements, a commitment to sustainability, and a vision for the future.

Bosch eBike Systems was founded in 2009 as a start-up within the Bosch group and launched its first product in 2011. “Since then, we have brought numerous innovations to the e-bike market," Fleischer shared enthusiastically. One significant milestone came in 2014 with the introduction of the Performance Line and Active Line systems, providing riders with 50Nm and 60Nm of torque, respectively, while being compatible with various hubs and derailleurs. In 2015, Bosch introduced the famed eShift electronic shifting system, enhancing both safety and comfort for cyclists.

Another groundbreaking achievement came with Bosch’s push into connectivity and smart systems. Fleischer highlighted the launch of the Nyon smart display, which integrates with an app to offer various features, and the introduction of ABS (anti-lock braking system) in 2018. “This year, our focus is on innovations like eShift, new riding modes, and features such as Range Control,” he added.

Expanding eShift Partnerships

Bosch’s eShift was first integrated into its Smart System last year with support from internal gear suppliers like Enviolo, Rohloff, and 3X3. This year, the company expanded its strategic partnerships, notably teaming up with Taiwan’s TRP (Tektro) to introduce the TRP E.A.S.I. A12 wireless automatic shifting system, designed specifically for e-MTB and e-Gravel bikes. eShift now automatically adjusts gears based on the rider's preset cadence, enhancing the riding experience. In addition to TRP, Bosch’s eShift now supports Shimano’s Nexus Di2 and Cues Di2 systems.

Connectivity Leading the Way

Bosch continues to lead the market in connected biking solutions. This year, they introduced the Eco+ riding mode, designed for seamless transitions between assisted and unassisted riding. By adding this mode to the eBike Flow app, riders can personalize their e-bike’s performance to suit their preferences. Bosch also integrated AI into its Range Control feature, which predicts battery consumption and estimates the remaining battery percentage upon reaching a destination.

“The eBike Flow app has become a key milestone in the future of connected biking,” Fleischer said, emphasizing that the software connects all components, including the drive unit, battery, display, phone, and the rider, allowing for data sharing and interaction. With over one million users worldwide, the app provides personalized settings, navigation, and enhanced security features such as “eBike Lock” and “eBike Alarm” to protect against theft. The smart system also improves navigation through AI-based route planning and real-time battery management.

Commitment to Sustainability and the Circular Economy

Sustainability is a central pillar of Bosch’s strategy moving forward. Fleischer outlined three key sustainability goals: reducing carbon footprints, collaborating with suppliers to achieve carbon reductions, and advancing the circular economy. While cycling is already a sustainable mode of transport due to its low energy requirements and reduced CO2 emissions, Bosch is committed to further reducing the carbon footprint of its products throughout their lifecycle. This includes selecting eco-friendly materials, using green energy for production, and ensuring the recycling and refurbishment of e-bike components, particularly batteries. Bosch has established collection and recycling systems across Europe to manage used batteries responsibly.

Looking ahead, Fleischer affirmed Bosch’s dedication to sustainability and its ongoing use of AI and digital technologies to make products safer, smarter, and more user-friendly. As Bosch eBike Systems moves into its next 15 years, the company’s focus remains on pushing the boundaries of innovation while making the world a cleaner and greener place.

https://youtu.be/V320jYrHJBI?feature=shared

Posted date : 2024-08-22 04:21:28

Text & Photos: Wheel Giant

In response to the needs and expectations of the bicycle industry, the 2025 Taichung Bike Week (TBW) will be held from September 16 to September 19, 2025. The Taiwan Bicycle Association (TBA) and the Taichung Industrial Development Association recently organized a coordination meeting with representatives from the bicycle industry, as well as representatives from major hotels in Taichung, including the Splendor, Evergreen, and Tempus hotels. During the meeting, all parties reached an agreement on the exhibition dates.

Additionally, a consensus was reached to try to establish a fixed schedule for future Taichung Bike Week events, with the exhibition period ideally falling in late September, including the week spanning into early October.

This cooperative effort aims to better align the Taichung Bike Week dates with industry needs, ensuring a successful event for all participants.

For more information about Taichung Bike Week and to check out the exhibitors for the 2024 event, please visit the official website: https://www.taichungbikeweek.com/

Posted date : 2024-08-20 12:14:04

Ford has partnered with cycling company N+ to launch two new electric bikes inspired by its iconic Mustang and Bronco models. The Bronco E-Bike features a G.O.A.T. (Goes Over Any Terrain) suspension system and offers a top speed of 28 mph, while the Mustang E-Bike is designed for speed and handling. Both models are equipped with powerful motors, hydraulic brakes, and unique branding, with prices starting at $4,000 and $4,500 respectively. These licensed e-bikes aim to evoke the spirit of Ford's classic vehicles.

Posted date : 2024-08-20 12:10:28

DJI, known for its advanced drone technology, has unveiled its first eMTB motor system, the Avinox. Powered by a 120 Nm mid-drive motor, Avinox integrates DJI's proprietary batteries, a smart touchscreen display, and an app for customization. The system's lightweight design makes it a standout, offering superior power with components like 600 Wh and 800 Wh batteries. Partnering with bike brand AMFLOW, DJI launched the Avinox system on the new AMFLOW PL Carbon Pro e-mountainbike, promising high performance and sustainability for outdoor enthusiasts.

Posted date : 2024-08-12 04:03:45

Text & Photos: Wheel Giant

As the global inventory clearance process nears completion, the upcoming Taichung Bike Week (TBW), scheduled for September 24-27, is gaining significant attention. This year’s event will primarily be held at the Splendor Hotel, Evergreen Laurel Hotel, and Tempus Hotel in Taichung. Nearly 340 exhibitors have already registered, including many internationally renowned component brands such as Shimano, Bosch, Campagnolo, FSA, Magura, Hayes, Prologo, Continental, Crankbrothers, Pinion, KMC, and Marwi.

For over a decade, the Taichung City Government has actively supported and sponsored TBW. In recent years, the city has further promoted various cycling development policies through initiatives such as "integrating public transportation systems," "carbon trading," and "lifestyle" enhancements, aiming to establish Taichung as a leading cycling city. Taichung Mayor Lu Shiow-Yen stated that with the global inventory clearance coming to an end, the 2024 Taichung Bike Week presents an excellent opportunity for global buyers to explore new business prospects. She encourages everyone to join in creating a more prosperous and sustainable future for the bicycle industry while experiencing the hospitality and warmth of Taichung.

For more information on the 2024 TBW exhibitors, venues, and related details, please visit the official TBW website: http://taichungbikeweek.com/.

Posted date : 2024-08-09 06:32:26

August 9, 2024 – The Board of Directors of Giant Group today approved the financial results for the first half of 2024. The company reported consolidated revenue of NT$37.23 billion, a decrease of 12.6% compared to the same period last year. The gross margin stood at 21.3%, with a net profit after tax of NT$1.67 billion, down 17.1% year-on-year. Earnings per share (EPS) for the first half reached NT$4.27. During this period, Giant Group continued its efforts to reduce inventory levels, bringing stock levels back to those seen in 2021.

In the second quarter, Giant Group's consolidated revenue was NT$21.17 billion, a 5.8% decline compared to the same period last year. However, due to an increase in the revenue contribution from its own brands, the gross margin rebounded to 22.2%. Net profit after tax for the second quarter was NT$1.15 billion, representing a slight 2.5% decrease year-on-year, with an EPS of NT$2.94 for the quarter.

Despite ongoing market adjustments in Europe and the United States, Giant Group's domestic sales in China continued to show strong performance, with revenue in the first half of the year growing by more than 40% compared to the same period last year. Giant has been deeply rooted in the Chinese market for over 30 years, offering consumers seamless offline and online experiences through more than 3,000 exclusive stores and integrated cycling apps, enhancing the joy of cycling.

In July, Giant Group made a highly anticipated return to the Eurobike Show in Frankfurt, Germany, after a seven-year hiatus. The company showcased its leading capabilities in product research and development, advanced e-bike technology, and ESG initiatives. The innovative and diverse range of bicycles and e-bikes, along with the Bike Fitting System (DCF) developed for a more comfortable riding experience, attracted significant attention from both the media and the public.

Looking ahead to the second half of the year, inventory adjustments in the European and American markets are expected to gradually normalize, while the growing cycling culture in China is expected to continue driving sales growth. Giant Group’s operations are anticipated to improve steadily.

At the Paris Olympics, Giant Group sponsors several athletes from various countries, who compete on Giant, Liv, and CADEX products. In the triathlon events, athletes sponsored by Giant delivered outstanding performances, securing one gold, one silver, and two bronze medals. Since 1998, Giant has been committed to sports sponsorship, with athletes’ exceptional achievements not only demonstrating the superior performance of its products but also significantly enhancing the global prominence of its brands.

Posted date : 2024-07-22 23:03:35

Text & Photos: Daphne Chen

The world’s largest international bicycle exhibition, the 2024 Eurobike Show, took place from July 3rd to 7th in Frankfurt, Germany. This year’s event coincided with the fervor of the UEFA European Championship, a clash that saw football's excitement overshadowing the cycling world. Nonetheless, Eurobike 2024 remained a pivotal event, setting the trends and directions for the future of bicycles.

E-Mobility Takes Center Stage

This year’s Eurobike was unmistakably an e-mobility showcase. The exhibition floor was dominated by e-bikes and e-cargo bikes, emphasizing lightweight designs, smart IoT integration, higher torque, longer battery life, smart navigation, anti-theft features, and belt drives. The competition among motor manufacturers was fierce, with notable entries from DJI, known for drones, and ZF, a renowned automotive drivetrain manufacturer. The trend towards more compact and lightweight mid-drive motors with greater torque was evident.

Sustainability and Regulations in Focus

The upcoming implementation of the European Union's battery passport, production history, and related regulations garnered significant attention. The overarching themes of carbon reduction, eco-friendly materials, sustainable practices, and circular economy were prominently highlighted. Increasingly, products showcased at the event featured eco-friendly aluminum, recycled fishing nets, and green energy to minimize carbon emissions, aligning with the goals of circular economy and carbon neutrality.

Advancements in Technology and Materials

The pursuit of lightweight bicycles continued to be a significant focus, with 3D printing technology being increasingly utilized for parts, accessories, and even titanium frames, particularly in saddle products. This technological advancement is expected to revolutionize the manufacturing processes within the industry.

Event Scale and Market Insights

The 2024 Eurobike Show saw participation from 1,800 exhibitors representing 69 countries, with an indoor and outdoor exhibition area spanning 150,000 square meters. Despite the grand scale, exhibitors noted a 30-50% reduction in buyer attendance due to high bicycle inventory levels in the European market. The consumer turnout during the last two days, designated as consumer days, was also lower than expected. Industry experts anticipate that inventory levels may normalize by the end of this year, with some suggesting it could take until the first or even the second quarter of next year.

Looking Ahead

Despite the sentiment among many exhibitors that a four-day event would be more optimal, the 2025 Eurobike Show is scheduled to maintain its five-day duration from June 25th to 29th. As Eurobike continues to evolve, it remains at the forefront of defining and driving the future trends in the cycling industry.

Posted date : 2024-07-22 08:00:30

Aligning with Advanced Standards: The LMT Battery Passport Platform and EU Compliance

The year 2023 marked a significant downturn for Taiwan's bicycle industry, primarily due to overstocking by European and American clients during the COVID-19 pandemic. This led to a year-long effort to clear excess inventory. Taiwanese e-bike exports in 2023 plummeted to 686,500 units, representing a 33.74% decrease from 2022. Traditional bicycle exports also declined sharply from nearly 2 million units to 1.32 million, while related parts exports saw a 40% reduction.

Since 2019, the European market has experienced a notable shift, with traditional bicycle sales declining significantly while e-bike sales continuing to grow. In the U.S. market, data suggests that it was the first to face supply surpluses and downturns following the pandemic-driven demand surge. However, it is also expected to be the first market to recover from inventory pressures. Inventory levels in the U.S. decreased from a 12-month supply in December 2022 to 10.7 months in January 2023, approaching the normal level of around six months.

Facing simultaneous declines in bicycle, e-bike, and parts exports, Taiwan's bicycle industry is under significant pressure. To address these challenges, the Taiwan Bicycle Association (TBA) is actively promoting six transformative platforms. The TBA’s future goals include "transitioning to a new future," "creating a new ecosystem," "exploring new business opportunities," and "jointly achieving new sustainability." As market inventories eventually deplete, the critical question remains: Will the industry be ready when demand rebounds?

E-bikes have become a dominant product in the global market, accompanied by increasingly stringent regulations. On August 17, 2023, the European Union announced the new Batteries Regulation, which took effect on February 18, 2024. This comprehensive law covers the entire lifecycle of battery products, from procurement and manufacturing to use and recycling, with detailed specifications for each stage.

The regulation mandates that batteries be removable, recyclable, properly labeled, and subject to due diligence. Starting in 2026, electric vehicles, light transport vehicles, and rechargeable industrial batteries exported to Europe must bear compliant battery labels. By 2027, the introduction of the battery passport system, complete with QR codes, will require disclosure of the carbon footprint across all lifecycle stages of batteries.

As a key player in the global mid-to-high-end bicycle industry, Taiwan must proactively adapt to these evolving EU regulations. The Taiwan Bicycle Association (TBA), in collaboration with the Cycling & Health Tech Industry R&D Center (CHC), Industrial Technology Research Institute (ITRI), and relevant public sectors, is spearheading the development of a Light Means of Transport (LMT) battery passport platform. This initiative includes efforts to construct a 'public cloud' infrastructure, emphasizing its impartial stance and ensuring fairness for all stakeholders in the industry.

This initiative aims to unify industry consensus and encourage early participation. The platform will ensure comprehensive lifecycle records for LMT batteries, encompassing production carbon emissions, distribution management, maintenance, warranty, and recycling tracking. These efforts are geared towards meeting future international battery regulatory requirements.

Furthermore, the TBA and CHC are engaging with industry stakeholders to refine the operational and service models of the battery passport platform. Discussions focus on critical aspects such as platform architecture, data access protocols, cybersecurity measures, and long-term maintenance strategies. The goal is to develop a feasible mechanism that garners widespread industry support, positioning Taiwan's bicycle industry at the forefront of regulatory compliance and sustainable innovation.

While navigating these challenges, Taiwan's bicycle industry remains committed to sustainable growth and innovation. The sector is positioning itself strategically for future opportunities within evolving regulatory landscapes. As the industry actively responds to new regulations, Environmental, Social, and Governance (ESG) principles and sustainable development continue to be its paramount missions and challenges.

The global bicycle industry acknowledges a fundamental truth: We have only one Earth, no Plan B, and no Planet B. This reality underscores our collective responsibility to join hands in protecting our irreplaceable planet. By embracing this fact, we commit to ensuring a sustainable future not just for our industry, but for the world at large.

Posted date : 2024-07-22 06:30:19

K1216 | Kwick Drumlin

The Kwick Drumlin is a reliable companion, thanks to its K-Shield protection and long-lasting compound. Burly side knobs provide confidence and grip in wet or loose conditions. It’s ideal for adventurous riders who don’t want their tires to compromise their journey, allowing them to explore new paths to the end of the road.

• K-Shield and enhanced K-Shield Plus options available for reliable puncture protection.

• Deep sipes channel water in wet conditions, while burly shoulder knobs provide greater cornering confidence and off-road capability.

• Be seen - Reflective tape across the sidewalls enhances nighttime visibility.

• E-bike ready - This tire is certified according to the ECE-R75 norm and approved for use on e-bikes up to 50 km/h.

K1129 | Kwick Journey

The Kwick Journey was built for all the roads your journey will take you down. From bike path to city street, town-line to town-square, there is no journey that you cannot take with this fast rolling trekking tire. Built to last, with a reinforced sidewall and K-Shield protection; and approved for use up to 50kph with the ECE-R75 E-Bike rating, this tire has been truly designed for your journey.

• Deep sipes for water channeling in wet conditions.

• Knurled shoulder knobs for cornering confidence.

• Reflective Tape across sidewalls for better urban nighttime visibility.

K1052E | Kwick Nine/Seven.5/Six/Four/Two

Featuring K-Shield protection for puncture resistance and a reflective sidewall for better urban visibility, K1052E is ready for your urban adventures.

• Premium Trekking, Comfort, or Commuting Tire.

• Featuring K-Shield Flat Protection.

• Reflective Tape across sidewalls for better urban nighttime visibility.

Posted date : 2024-07-18 22:34:05

Albany, NY – July 13, 2024 – Governor Kathy Hochul today signed into law a legislative package aimed at enhancing safety standards for lithium-ion batteries. This new legislation includes the recognition of EN and UL testing standards and will come into effect in 90 days.

"As e-bike adoption increases and battery technology continues to develop, I urge New Yorkers to be aware of safety best practices and to use their devices and chargers properly," Governor Hochul stated. "These laws underscore our commitment to help New Yorkers make educated, safe, smart choices with their purchases of products with lithium-ion batteries and how to best store and use them to prevent any more tragedies from occurring."

The legislative package includes the following key measures:

Manufactured and Sale Standards of Lithium-Ion Batteries (S.154F/A.4938-D): Allows manufacturers to use ISO 17025, ISO 17065, or an OSHA-approved nationally recognized testing lab.

Legislation S.8743/A.9338: Directs the state to develop and maintain safety resources, information, and protocols regarding fire hazard prevention related to lithium-ion batteries, in consultation with relevant authorities.

Legislation S.8742/A.9337: Requires the State Fire Administrator to provide training materials for first responders on emergency responses to lithium-ion battery incidents.

Legislation S.7503-B/A.01910-B: Mandates retailers of micromobility devices and related lithium-ion batteries to provide customers with an operating manual.

Legislation S.9419/A.7628-A: Requires police and judicial officers to report e-bike or e-scooter accidents resulting in death or injury to the Department of Motor Vehicles.

Legislation S.7703-B/A.8450-B: Requires mopeds to be registered by dealers at the point of sale.

Legislation S.7760-A/A.8102-A: Mandates a red tag on charging cords of micromobility devices, mopeds, and e-bikes to indicate unplugging when not in use.

Legislation S.7744-D/A.8310-C: Requires retailers to affix a notice on e-bikes and micromobility devices, stating to always yield to pedestrians and follow traffic laws, with penalties for non-compliance.

"As the use of these batteries continues to grow, so does the potential for more fires caused by them," said Jackie Bray, Commissioner of the Division of Homeland Security and Emergency Services. "New York State Fire has trained nearly 5,000 firefighters statewide on lithium-ion battery emergencies, and we will continue to expand these educational tools that will save lives and property."

In February, Governor Hochul announced the start of a safety campaign to raise awareness of consumer products that use lithium-ion batteries. The campaign includes display, search, and social media ads directed to consumers purchasing lithium-ion battery-powered items like e-bikes and e-scooters.

Posted date : 2024-06-16 20:59:51

The results of the 2024 "CommonWealth Magazine Top 5 Local Government Satisfaction Survey" are in, with Taichung Mayor Lu Shiow-Yen, Chiayi County Magistrate Weng Chang-liang, and Lienchiang County Magistrate (Matsu) Wang Chung-ming maintaining their positions in the Top 5. Kaohsiung Mayor Chen Chi-mai and Taitung County Magistrate Rao Ching-ling also made the list for the first time.

Among the leaders, Taichung Mayor Lu Shiow-Yen achieved the highest approval rating across the six major cities and all counties in Taiwan, with a satisfaction rate of 72.9%. This marks a 0.3 percentage point increase from the previous year. Mayor Lu's governance score also improved by 0.5 points from last year, reaching 74.5 points, both the highest among the six major cities and the best since the reorganization of municipalities in 2011. Under her leadership, satisfaction in specific areas such as "education," "tourism," and "economy and employment," as well as the overall average satisfaction across eight key areas, reached new heights.

In her acceptance speech, Mayor Lu expressed that she has always treated Taichung as one big family and cared for its citizens as family members. She felt deeply honored and touched to be known as the "Mother Mayor." Winning the five-star rating for two consecutive years is the greatest recognition from the citizens.

Additionally, this year’s Taichung Bike Week will be held from September 24th to 27th at various hotels in Taichung. The event invites bicycle industry professionals and buyers from around the world to participate and share in the festivities.

Posted date : 2024-06-16 20:52:32

Taichung City Mayor Lu Shiow-Yen attended the European Business Association’s European Night Gala held at the Marriott Hotel in Taipei on June 13th. She engaged in discussions with President Lai Ching-te, the association's chairman, and representatives of European businesses. The gala, themed "30 Years of Advocacy and Exchange," commemorated the European Business Association's first position paper published in 1994. The event was attended by over 800 guests, fostering lively exchanges. Mayor Lu had a cordial interaction with Giuseppe Izzo, Chairman of the European Business Association, and invited him to visit Taichung.

The Economic Development Bureau noted that in response to global climate change, Taichung upholds the principle of balancing economic development with environmental sustainability. Taichung plays a crucial role in the international supply chain and is proactively assisting businesses in reducing carbon emissions in their manufacturing processes to build a green supply chain in line with the EU's Carbon Border Adjustment Mechanism (CBAM). The city government is also advancing low-carbon city initiatives through goal setting and policy implementation, such as signing the "Climate Emergency Declaration," publishing the "2021 Taichung Voluntary Review Report," and outlining the "2050 Taichung Net-Zero Carbon Pathway" to gradually implement sustainable low-carbon policies.

Additionally, in promoting the offshore wind power industry, the city government is fully supporting investments by Siemens Gamesa, Ørsted, and Enercon at Taichung Port. By interacting and exchanging with European business representatives, the city hopes to deepen mutual ties and create more future collaboration opportunities.

According to the Economic Development Bureau, the trade volume between Taiwan and the EU reached approximately $73.8 billion last year, an increase of about 7.37% compared to the $68.7 billion in 2021, showing a steady growth trend. The investment by European Chamber member companies in Taiwan is around $65 billion, highlighting the chamber's significant role in Taiwan's economy. Consequently, the city government has continuously collaborated with the chamber, focusing on environmental sustainability, and organized forums in 2019 and 2022. They aim to further deepen Taiwan-Europe cooperation across various sectors through continued exchanges.

The Economic Development Bureau explained that the European Business Association, established in 1988, is a non-profit, non-partisan business organization dedicated to promoting the commercial development of European businesses in Taiwan. It currently has nearly 1,000 corporate members. Since the first publication of its position papers in 1994, the association has released annual reports every October-November, covering various industrial sectors, significantly contributing to the improvement of Taiwan's business environment.

Posted date : 2024-06-05 19:56:58

Bianchi has ushered in a new era with the inauguration of a cutting-edge production plant. This significant event took place at their renovated Treviglio facility, with the presence of company president and owner, Cavaliere Salvatore Grimaldi.

The new factory, located on Via delle Battaglie in Treviglio, has been Bianchi's headquarters for over 50 years. The renovation, a collaborative effort with the City of Treviglio, signifies a major milestone in the company’s illustrious history.

"I am proud of this new factory that best represents the innovative spirit of Bianchi," said Cavaliere del Lavoro Salvatore Grimaldi. "Despite the challenges the bicycle industry is currently facing, today we are inaugurating one of the most advanced manufacturing plants in the world. The new plant also represents a symbol of resilience. We have invested not only in a factory, but in our new home — this is a sign of the enormous confidence we have in our people, our brand, and our products. The future of Bianchi starts here."

Completed in 24 months, the new facility places Bianchi at the forefront of Industry 5.0 in Italy, utilizing sustainable, innovative, and cutting-edge solutions that emphasize human-centered design. The production line has a capacity of 500 bicycles per shift and incorporates fully digitized workstations, eliminating all material handling steps to enhance efficiency.

In line with its green ethos, the factory features a 500 kW photovoltaic system, ensuring energy autonomy during the summer. Indoor temperatures are maintained at a constant 23°C, and all plant management functions are automatically controlled. The design also prioritizes employee well-being, with ergonomic workstations and advanced technology-assisted workflow studies. An in-house academy has been established for ongoing staff training. The facility also includes a new showroom displaying Bianchi’s most iconic historical models, reflecting the brand’s rich heritage.

Marco Gentili Appointed CEO of Bianchi

In another significant development, Marco Gentili has been appointed as the new CEO of Bianchi. "I have had the privilege to work with Marco Gentili for some years and he has been a highly appreciated consultant to Grimaldi Industry AB. Marco has done a great job for me in China; he knows the country well and is fluent in Mandarin. He has been with Bianchi since December 20, 2023, is already involved in the company, and has a very good understanding of Bianchi. Now he’s been appointed as CEO of Bianchi, and I am confident that he’ll do a great job by further developing the company," said Salvatore Grimaldi.

Born in Rome on July 3, 1963, Gentili brings extensive managerial experience, having held prominent positions including president and CEO of WAM Group for Greater China and South Korea, and roles at Koerber Schleifring China. His experience also includes vice president of business development for the Nordic nations and Baltic region, and CEO for North America. Since 2016, he has been the founder and managing partner of Deucalion Management Consulting.

"I am proud to join the Bianchi family at this very significant stage, one in which Bianchi 5.0 is born," said Gentili. "It will be a privilege to lead this company into the future. The new factory represents not only a symbol of inspiration and innovation, but it will enable us to compete at the highest levels of the market through process efficiency. We have ambitious goals, and this new factory will help us achieve them."

The new Bianchi Hedquarters in Treviglio was officially inaugurated by the President and Owner Salvatore Grimaldi.

Marco Gentili is the new CEO of Bianchi.

Posted date : 2024-05-28 04:47:59

Taichung Promotes Sustainable Cycling Tours Ahead of World Bicycle Day on June 3

As World Bicycle Day approaches on June 3, Taichung boasts a comprehensive and bike-friendly road network, with its mountainous regions offering scenic routes that combine natural beauty, cultural history, and sustainable tourism. The Taichung City Tourism and Travel Bureau encourages visitors to explore these mountainous areas by bike and also suggests taking the Taichung Tourism Bus Route 153 to relax in Guguan. The route offers picturesque mountain views, allowing visitors to enjoy the natural beauty while supporting environmental protection.

The Tourism and Travel Bureau highlights several bike paths in Taichung, including the "Dongfeng Bicycle Green Corridor and Houfeng Bikeway," where cyclists can enjoy shaded paths, the majestic Flower Bridge, and the grand Dajia River Valley. Another notable route is the "Tanyashen Green Bikeway," which connects to the Tanshin Iron Horse Air Bridge and the bike paths and green corridors under the Taiwan Railway's elevated tracks. These routes offer seasonal beauty and unique landscapes, attracting numerous visitors, especially on weekends and holidays. Recently, the addition of family-friendly facilities has made these routes ideal for family outings. The Taichung Tourism Bus Route 153 covers diverse attractions such as Guguan Hot Spring Park, Dongshi Forestry Culture Park, Dongfeng Bicycle Green Corridor, Shigang Dam, Lover's Wooden Bridge, and the Autumn Red Valley Ecological Park. Taichung residents can enjoy the "Double Ten Bus" discount, offering 10 kilometers of free bus travel and a maximum fare of NT$10 for distances over 10 kilometers, providing an economical and convenient service.

The bureau also recommends visiting nearby attractions such as the "Taiwan Miso Cultural Museum," which showcases local agricultural products like miso, red yeast, and soy sauce. Visitors can participate in hands-on activities to learn about the miso-making process. Another must-visit is the "Baqun Fishing Dock," which offers educational and entertaining experiences through guided tours, themed exhibitions, and family-friendly DIY activities, highlighting the history of the fishing tackle factory and sustainable education. Both attractions are suitable for all ages and have earned the "2024 Green Travel Seal (GTS)" for sustainable tourism experiences.

The Tourism and Travel Bureau notes that a survey by the international travel platform Booking.com found that 77% of Taiwanese tourists believe in the importance of sustainable travel to preserve a clean environment for future generations, and 71% of travelers wish to travel more sustainably. Taichung, with its pleasant climate and rich ecological resources, offers diverse attractions in its mountainous areas throughout the year. Visitors can enjoy a variety of activities, including hot spring baths, flower viewing, cycling, and hiking. For more information on mountain tourism in Taichung, visit the Taichung Tourism website at https://travel.taichung.gov.tw/.

Posted date : 2024-05-28 04:41:12

Starting June 14, importers of Chinese-made e-bikes, juvenile bikes, and certain other bicycle products will face an additional 25% tariff. The U.S. Trade Representative (USTR) announced on Friday that the exclusions from the Section 301 tariffs, initially imposed by the Trump administration and extended multiple times, will expire on this date.

Originally set to expire on May 31, the USTR has provided a transition period by extending the exclusions until June 14. After this period, imports of e-bikes, children's bikes, certain carbon fiber frames, and water packs will be subject to the extra 25% duty, in addition to existing tariffs. This additional tariff will apply to products arriving at Customs after midnight on June 14; products already cleared will not be affected.

However, the USTR has extended exclusions for Chinese-made bicycle trailers and some bicycle helmets until June 1, 2025, as detailed in Annex C of the USTR announcement.

PeopleforBikes, an advocacy group, stated that it continues to push for tariff relief and seeks clarity on recent USTR decisions. The exclusions had most recently been extended in December to the May 31 deadline, with the USTR considering industry comments submitted in January and February. Earlier this month, President Joe Biden announced plans to impose new tariffs on Chinese products, including electric vehicles and lithium-ion batteries, but the treatment of bike and e-bike products remained unclear until Friday's announcement.

Posted date : 2024-05-13 03:40:44

Text & Photos: Daphne Chen

The 2024 China International Bicycle Exhibition (referred to as the Shanghai Show) was grandly held at the May 5th New International Expo Center in Pudong from May 5th to May 8th. Themed "New Track, New Power, New Journey," this year's Shanghai Exhibition further expanded its scale with an exhibition area of 150,000 square meters and approximately 1,500 participating companies, showcasing across 13 halls (compared to 10 halls in 2023). Unlike previous years, this year's event attracted many young attendees, as well as buyers from Central and South America and Southeast Asia.

In the past two years, cycling has become a new trend and social activity, particularly among young people, thanks to the boost from live streaming by internet celebrities. This trend has attracted many young individuals to join the ranks of bicycle buyers. Road bikes, in particular, have seen a surge in sales, with various brands fiercely competing on specifications, equipment, and prices. The competition has become intense, with prices for carbon fiber road bikes equipped with electronic gear systems and internal wiring designs dropping to less than US$2,100.

The global market is experiencing a downturn in sales and economic stagnation due to an excess of bicycle inventory and slow digestion, compounded by factors such as inflation and wars. However, the Chinese market stands out as a shining exception. The domestic demand for bicycles is thriving, with sales growing rapidly. This is especially true for mid-to-high-end sports bicycles and road bikes. Many local manufacturers, who previously relied heavily on exports, have shifted their focus to the domestic market due to a sharp decline in export orders. This shift has intensified competition in the local market.

In addition to domestic Chinese brands aggressively targeting the domestic market, foreign brands are also actively expanding into the Chinese domestic market. Among them, Decathlon made its debut at the Shanghai Exhibition, showcasing its latest high-end bicycle brand, Van Rysel. This brand also sponsors the UCI Pro Team AG2R and participates in this year's Giro d'Italia and Tour de France.

Many industry insiders estimate that this irregular competition may face a reshuffle by the end of this year.

Posted date : 2024-05-05 20:56:53

Tern today launched the very first Bosch-powered e-bikes into the Taiwan market. Starting this May, the Tern Vektron and Tern Quick Haul will be available for sale at local bike shops around the island.

“Taiwan is the global epicenter for quality bicycles and the country has come so far in promoting bikes for recreation and transport,” stated Josh Hon, Tern Team Captain. “With a large portion of Tern Team Members calling Taiwan home, it was easy for us to raise our hands when Bosch suggested entering the Taiwan market. Our bikes also make the most sense for dense cities like Taipei where a compact e-bike is easier to ride and store.

While Taiwan excels as a global manufacturing hub for high-quality bicycles, it has also nurtured a vibrant cycling culture, buoyed by significant investments in cycling infrastructure such as bike lanes, dedicated paths, and bike-sharing services. This cultural shift has seen urbanites in Taiwan increasingly embrace cycling for commuting, running errands, and family excursions on weekends. The Tern Vektron and Quick Haul are tailor-designed to excel in these dense urban environments.

The award-winning Vektron folding e-bike stands out with its superior ride and unmatched storage convenience. It folds faster and smaller than most folding bikes in its class, yet delivers an uncompromised ride. The bike can be easily transported in cars, trains, or buses, for exploring Taiwan's scenic landscapes beyond the city. And it’s easily stashed in closets or coat rooms for storage.

The Quick Haul is a mid-tail cargo bike designed to tackle daily needs, whether that’s a school drop-off or the weekly shop. While brawny enough to safely ferry a passenger or handle 150 kg of load, the Quick Haul is still smaller than a standard city bike. The bike also boasts Tern's innovative Vertical Parking feature for simplifying storage in tight spaces—simply roll the bike into an elevator and stow it away in an apartment nook.

Adaptable to ever-changing lifestyles, both e-bikes can be tailored to fit an assortment of needs using Tern's extensive ecosystem of accessories.

Posted date : 2024-04-01 05:49:32

The German bicycle industry association (ZIV) presented its market data for 2023: «Despite the current economic situation, bicycles and e-bikes remain very popular among consumers, » says ZIV CEO, Burkhard Stork.

«We’re delighted that bicycles and e-bikes remain popular with consumers for everyday mobility and recreation, » says Burkhard Stork, CEO of the ZIV, which publishes the figures every year. «With regard to e-bikes as a market and innovation driver, companies from the German bicycle industry are today playing a pioneering role worldwide. ‘Engineered in Germany’ and ‘Made in Europe’ are the guarantors of engineering, design, quality, sustainability and value retention for e-bikes. »

Bicycle production remains consistently high – e-bikes are driving the market

Contrary to expectations and the generally negative consumer climate, bicycle production and sales both once again attained very high levels in 2023 – comparable to the bicycle boom prompted by the Covid-19 pandemic in 2020. Overall, the number of bicycles and e-bikes continued to grow in Germany in 2023 – as in the previous years – to 84 million units (2022: 82.8 million units), with a share of around 11 million e-bikes. In addition to the purchase of new bikes to replace old ones, there is a growing trend toward acquiring a second or third bike – for recreation, sport or transport purposes, for example. According to the ZIV, market saturation therefore still isn’t in sight.

E-bikes are driving the bicycle industry – in almost all product categories. In 2023, more e-bikes were sold in Germany than bicycles for the first time: e-bikes held a 53% share of the market with 2.1 million units sold (2022: 48%) and bicycles a 47% share with 1.9 million units sold (2022: 52%). The high market share of specialist retailers is noteworthy here. It increased by one percentage point to 77% in 2023, while hypermarkets, DIY stores and discount supermarkets continued to lose ground with a market share of 1% (down 1 percentage point).

After the all-time high in bicycle and e-bike production in Germany in 2022, which led to overfilled warehouses last year due to the temporary slump in demand, production levelled off in 2023 to end on a par with the 2020 boom year (2.3 million units) – so a very good level. The German bicycle industry actually harbours even greater potential, as the lion’s share of production takes place abroad on behalf of German companies (90% predominantly in EU countries). Contract manufacturing by German companies abroad totals 710,000 units. Thus, the companies of the German bicycle industry accounted for 3 million bicycles and e-bikes produced in Germany and abroad in 2023.

High sales reflect intrinsic value of products

Sales in the bicycle industry also remained at a consistently high level in 2023: The bicycles and e-bikes sold in Germany in 2023 were worth a total of €7.06 billion (2022: €7.36 billion; 2021: €6.56 billion; 2019: €4 billion). The intrinsic value of products is also reflected in the sales prices. Across all sales channels (specialist retailers, online, hypermarkets, etc.), the industry recorded a gross average sales price of €470 for bicycles (2022: €500) and €2,950 for e-bikes (2022: €2,800) in 2023. The growing proportion of cargo bikes must be borne in mind here. As they are more expensive, they lead to higher average prices.

«Overall, the market data shows very clearly that people in Germany greatly value cycling in everyday life and recreation, along with the associated high-quality products,» says ZIV CEO Burkhard Stork. The bicycle market thus remained at a consistently high level, defying the generally negative consumer climate in 2023. Consumers value bicycles – and especially e-bikes – offering high quality and innovative technology as well as the advice and services provided by qualified specialist retailers and their workshops. Leasing options through employers have also become an important market driver. Experts estimate that around one in four bikes is today provided via a leasing agreement; this offers countless advantages for employees. Particularly stationary specialist retailers are benefitting extensively from this development.

Specialist bicycle retail: VSF sees continued high importance and positive results

The VSF – German Service & Bicycle Association, which represents a significant part of the stationary specialist retail in Germany together with Bike & Co., also sees positive results despite all the difficulties in the market and is optimistic about the current year. «Stationary specialist retail is proving remarkably stable in these turbulent times,» notes VSF Managing Director Uwe Wöll. «The situation in stationary specialist retail is tangibly positive – in terms of total sales, average prices, business expectations and stock levels, for example. Specialist retail thus remains the mainstay of the bicycle industry and the decisive sales channel for high-quality bicycles and e-bikes. »

Outlook: bicycles and e-bikes will remain popular

«The rising mobility, energy, rent and living costs, coupled with a growing environmental and health awareness, are conditions that boost the popularity of bicycles and e-bikes – both now and undoubtedly also in the future. Policymakers mustn’t forget bicycles and must finally fully recognise their potential, » says ZIV CEO Burkhard Stork.

Posted date : 2024-03-20 03:23:07

Taiwan's Largest Sports Arena, Taichung Dome, Breaks Ground After 19 Years of Planning

[March 11, 2024 – Taichung, Taiwan] – After a lengthy 19-year process and the oversight of three successive mayors, the groundbreaking ceremony for the Taichung Dome, the city's largest sports arena, took place on March 11th amidst the presence of thousands of spectators and dignitaries. Mayor Lu Shiow-yen expressed her delight at the commencement of construction, emphasizing that the Taichung Dome will fulfill the city's long-standing need for a significant infrastructure venue, capable of meeting development demands for the next century. She expressed her joy at the realization of her campaign promises and aspirations.

Mayor Lu shared a personal note, revealing that the groundbreaking ceremony coincided with her wedding anniversary, stating, "I hope this brings good luck!"

"I have never forgotten my commitment to the citizens – to build a dome for Taichung, for Central Taiwan!" Mayor Lu proclaimed. She stressed the importance of having a grand arena in every great city, where tens of thousands of citizens can comfortably enjoy large-scale performances, entertainment, or sporting events without exposure to the elements. To achieve this vision, Taichung enlisted the renowned Japanese architect, Mr. Kengo Kuma, designer of Japan's Olympic main stadium and one of the world's top architects. The Taichung Dome is slated for completion in 2030 and is expected to mark a significant milestone in aligning the city with international standards.

Posted date : 2024-03-20 03:02:31

Taipei Cycle 2024 Focuses on Innovation and Sustainability to Drive Green Revolution

2024 TAIPEI CYCLE show is held at the Nangang Exhibition Center Halls 1 and 2. Between 6-9 March, 950 exhibitors from both national and international sectors showcased the very latest developments in the cycling industry across 3,500 booths. This year, the event’s scale has increased by nearly 15% compared to 2023, and 5% compared to pre-pandemic levels.

Felix Chiu, Executive Vice President of TAITRA stated that the Taiwanese bicycle industry had seen a decrease in exports of complete bicycles and parts in 2023 due to inventory adjustments. However, with the sector beginning to align itself with global shifts toward sustainable practices, and promoting healthy lifestyles, it is expected to grow throughout 2024. This year’s TAIPEI CYCLE has already attracted over 3,000 pre-registered international buyers from more than 70 countries, indicating a promising future for industry development and business opportunities.

Today, the TAIPEI CYCLE d&i awards, now in its twelfth year, has announced 47 winning entries across eight countries, with five products receiving the Gold Award and two for the ‘Startup Award’ and ‘Green Prize’. The winning entries highlight a trend in bicycle manufacturers integrating sustainable designs and eco-friendly materials. Gold Award winners include Liv’s latest gravel bike, the Devote Advanced Pro, tailored to female riders; Merida’s Silex gravel bike praised for its geometry and component selection; the WellGo power pedals, designed with user convenience in mind, making power meters more accessible to cyclists; the environmentally conscious Strategic Sports CB005 helmet made from recycled materials; and the Organix Concept Ltd. Proton bike light, featuring a user-friendly charging solution and streamlined design. The increasing use of eco-friendly materials in cycling products signifies a notable shift in the industry towards innovative and sustainable design. Vittoria won the Green Award for producing tyres with up to 92% recycled materials in a carbon-neutral factory, whilst the Startup Award was given to Sillykids Bug Bike for its innovative design and unique accessories that offer a diverse and imaginative range of possibilities for young cyclists.

Additionally, collaborations like Acer’s AI cycling app “ebiiGO” and Delta Electronic’s E-Bike mid-drive motor showcase successful cross-industry partnerships, potentially encouraging more IT companies to enter the bicycle industry.

Display of the d&i award winners, with five products receiving the Gold Award and two for the ‘Startup Award’ and ‘Green Prize’.

This year’s show explored green action with a special focus on the “Riding towards Sustainability” industry forum on 7 March. Speakers from leading brands, including the CEO of Cycling Industries Europe and the Sustainability Manager at Rapha, the well-known British cycling apparel, will delve into how sustainability can shape the industry’s future. The show also introduces the Green Map, featuring 68 companies actively embracing green practices in manufacturing, design and business operations, aiming to promote and guide visitors towards sustainable exhibitors.

Posted date : 2023-10-11 22:34:19

The 2023 Taichung Bicycle Week is kicking off at Splendor, Evergreen, Tempus, Lin Hotel and Lin Garden from 3 Oct. to 6 Oct. Taichung City Government and IDIPC held an opening ceremony with CHC in Lin Garden on 3 Oct. 

STaichung Industrial Development & Investment Promotion Committee (IDIPC) Director General Ms. Huang Yu-shan said that from October 3th to the 6th, Taichung will play host to the world's bicycle industry as 2023 Taichung Bike Week gets underway at the Evergreen, Tempus, Splendor, The Lin and Lin Wedding Garden hotels. Perfect for any bicycle enterprise seeking to join the international market, Taichung Bike Week is a unique international OEM event allowing bicycle and parts suppliers to efficiently do business with product managers from all over the globe.

TBA Chairman Robert Wu emphasizes that Taichung Bike Week is one of the leading bicycle OEM events. Created by the bike industry for the bike industry, this OEM event is perfect for matching product managers with global suppliers in the cycling industry, and opens the door for businesses seeking to join the international bike market. TBW is also based right at the very heart of the Taiwan bike industry, with 80% of Taiwanese are within 40 minutes drive of the city. After TBW, many buyers choose to visit their customers nearby. Indeed it was the visits of bike industry buyers that led to the birth of TBW.

Johnson Wu, General Manager of CHC said that the "Handcycle 2.0", which debuted today, is highly anticipated, the first generation of hand-crank bikes developed by tCHCr, with the original intention of helping people with disabilities who cannot ride bicycles to also feel the feeling of riding in the wind together and create a sports option for them. CHC hopes that through the comprehensive optimization of Handcycle 2.0, the visibility, access and use of Handcycle in Taiwan will be expanded in the future, and more people in need will be able to ride. In the future, handcycle will not only be sold in Taiwan, but also have the opportunity to be exported to the international market, helping more users, making handrails a "national sport" and bringing economic benefits.

Handcycle 2.0 not only strengthens the body structure, the quick separation structure, the fork can be separated independently, the body can accommodate the dual battery design, as well as the variable speed lever, the double wheel disc brake system, using track type, with front and rear up and down adjustment functions, but also the online power system adds dual power supply design, lighting and warning module, motor drive module, slope sensing module and torque sensing module and other designs, so that riders can have a more comfortable and relaxed riding experience; Environmental warning and physiological monitoring, warning lights will be lit when there is an oncoming car behind; and different modes of power assistance are provided according to the cyclist's physical condition, and real-time physical condition monitoring can also be achieved.

▲TBA Chairman Robert Wu.

▲IDIPC Director General Ms. Huang Yu-shan.

▲Johnson Wu, General Manager of CHC with Handcycle 2.0.

Posted date : 2023-09-25 20:12:28

2023 Taichung Bike Week (TBW) will be held this October (10/3–10/6). This year TBW welcomes back the Lin and Tempus hotels as part of the hosting line up. Exhibitions will be held at five major hotels in Taichung: Evergreen Hotel, Splendor Hotel, Tempus Hotel, Lin Hotel, and Lin Wedding Garden. In total, approximately 250 exhibitors will introduce their new OEM products at this year’s event.
 
Taichung Bike Week is different from all other bicycle trade shows. Spread out over five Taichung hotels, the event is solely for bicycle component brands to introduce their new products to international OEM customers. This B2B business exhibition provides opportunities for the managers of mid- and high-end OE bicycle parts producers and bicycle manufacturers to discuss and negotiate new model specs for the coming year with trading companies and buyers.
 
TBW once again receives support from the Taichung City Government this year. Taichung City government hopes that its promotion of bicycle industry events and continuing support and assistance to the industry will help domestic and foreign firms make contact with the local bicycle industry, bear witness to Taichung's globalization, and appreciate Taichung's enthusiasm for bicycles and bicycle friendliness. The official TBW information counter will be located on the 7th Floor of the Lin Hotel. Visitors are welcome to come and get free copies of TBW Show Daily and the buyers’ guide (TBS & EBS).
 
Taichung City Government authorizes Wheel Giant as the only official TBW Show Daily publisher. Without approval, it’s not allowed to use the Taichung Bike Week logo. Deadlines for companies wishing to place advertisements or submit new product introductions for inclusion in the official TBW Show Daily magazines are fast approaching. The deadline for ordering Show Daily advertising space is September 25th, while the final deadline for submitting new product introductions is September 26th. Please email Wheel Giant for further details at rep@mail.wheelgiant.com.tw
 
2024 Taichung Bike Week will be held from September 24 to 27.
 
For the exhibitor list and any other information, please visit the official TBW website http://www.taichungbikeweek.com/

Posted date : 2022-07-13 01:22:38

After being cancelled for two years due to Covid-19, Taichung Bike Week (TBW) will finally be held this September (9/20-9/23). According to organizer Wheel Giant, with the loosening of Covid restrictions around the world, and the gradual easing of entry controls by Taiwan, many domestic and foreign firms hold high expectations for 2022 TBW. We hope that Taiwan can ease its 3+4 entry quarantine policy as soon as possible, which will free bicycle industry people from around the world to gather in Taichung.

The biggest change in this year's TBW is that although exhibitions were held at three hotels—Tempus, Splendor, and Evergreen—in the past, the most senior of the three—the Tempus—had to withdraw this year due to internal problems. The Lin Hotel has recently stated that it would like to host TBW; it can provide space on different floors, and will offer an "early bird discount" to attract participants. The Lin Hotel previously hosted TBW in 2016. The Hotel National, which is located near the Splendor, also will rent out space to TBW exhibitors this year.

Many foreign industry people are taking a wait-and-see attitude, and hope that Taiwan will further ease its entry isolation requirements by the end of July. The current 3+4 policy will certainly deter foreign personnel from coming to Taiwan, and quite a few companies have indicated that they will wait until late July or early August before deciding whether to attend.

Posted date : 2021-08-16 01:24:37

In view of the danger posed by the Covid-19 Delta variant, which has now spread worldwide, Taichung Bike Week (TBW) is once again being postponed in order to help curb the pandemic and maintain people's safety.

To gauge interest in participation among companies that might attend TBW, the three hotels hosting TBW (Splendor Hotel, Evergreen Laurel Hotel, Tempus Hotel) conducted a questionnaire survey at the end of June. The results of this survey, which were announced by co-organizer Wheel Giant, were as follows:

According to the Splendor Hotel, although it had 229 past exhibitors, only 14 were interested in participating this year, and even these firms would not be willing to attend if the show was downsized. The Evergreen Laurel Hotel had 114 past exhibitors, but only 5 were interested in participating this year. The Tempest Hotel had 67 past exhibitors, and only 20 were interested in participating this year. These results led all three hotels to decide that based on epidemic-prevention considerations and the wishes of a majority of exhibiting firms, TBW should not be held this year. Next year's schedule for TBW will be announced after discussion in the near future.

Firms looking for up-to-date information concerning bicycles, parts, e-bikes, and e-bike parts can download the newest version of TBS (2021-2022) e-book and 2021-2022 EBS e-book from the Taichung Bike Week website. If you would like a paper version, you can pick one up free of charge from the Wheel Giant booth FW-109 at Eurobike (9/1-9/3). Or email to rep@mail.wheelgiant.com.tw

https://event.taichungbikeweek.com

Posted date : 2020-12-15 23:57:52

Taichung Bike Week Organizers have announced the dates for next year's show. The next edition will be held from September 28~October 1, 2021. Like most bike shows in 2020, this year's TBW was canceled due to the COVID-19 pandemic.

As usual, TBW will be located at the three Taichung hotels: The Splendor, The Tempus, and The Evergreen next year. Exhibitors with inquiries regarding booth booking, booth fees or other booth related questions should contact the hotels. For queries related to the advertising or editorial reports in TBW Show Guide and Show Daily magazines, exhibitors should contact Wheel Giant via e-mail. (daphne@mail.wheelgiant.com.tw & rep@mail.wheelgiant.com.tw)

Posted date : 2020-09-25 02:13:48

Due to the pandemic still raging around the world and the impact it has had on all aspects of life, including travel, 2020 Taichung Bike Week will be postponed until September 2021. The decision takes into account that Taiwan continues to implement border controls that make visiting the country, even for work, difficult. Furthermore, parts leader SRAM and other major parts makers decided in August to cancel, postpone or move their product launches. The precise dates for 2021 will be announced in the near future.

According to SRAM Asia GM Bob Chen, because of the virus, the company’s new product launch will be moved from a hotel to SRAM's Taichung factory. FSA held a product launch at the Tempus Hotel Taichung on September 14-15, which attracted personnel from many assembly plants and trading companies in Taiwan. In addition, nine parts brands (KMC, KS, Novatec, SASO, Controltech, Prowheel, Shining Rims, Smanie, Ciclovation) plan to jointly hold a product launch and demo day in Tainan on October 7-8. Some other companies have opted to launch their new products entirely online.

While many industries have been suffering from the impact of the coronavirus, the bicycle industry practically alone has been enjoying excellent performance. As of July of this year, Taiwan's e-bike exports for 2020 totaled 410,000 units, which represented an increase of 21% year over year. These exports had a total value of US$ 523 million, which put them almost on a par with ordinary whole bicycles (US$ 583 million). It is due to, not in spite of, the pandemic that bicycles have been selling briskly around the world, as people seek safe alternatives to public transport. Supply cannot meet demand, and many factories in Taiwan have full order books and production lines operating at full capacity. Giant's order book is full into 2021, and Merida also has full orders until the first half of 2021. In this situation, the delay of part and component deliveries for up to one year, insufficient production capacity, and manpower shortages are the greatest challenges.

Posted date : 2020-08-31 20:05:52

Dear TBW Exhibitor,

You may recently have received a letter from a company calling itself International Fairs Directory which claims to be connected Wheel Giant and Taichung Bike Week, and asks exhibitors to check and update their exhibitor information.

This company is in no way connected to either Wheel Giant or Taichung Bike Week, and your company information is not going to be deleted from our database. We do not recommend you visit to the website mentioned in the letter which is trying to charge your company over 1200 euros per year for the next three years to become 'a partner of choice' on its website. A quick internet search of Inter Fairs reveals numerous complaints about this company from exhibitions all over the world. 

If you have any further questions, please don't hesitate to contact Wheel Giant at  rep@mail.wheelgiant.com.tw

Thank you very much for your continued support of Taichung Bike Week. We would like to wish every company prosperous business.

Kind Regards

TBW Team

Posted date : 2020-05-12 21:47:47

 In response to numerous queries from bicycle industry members, the coordinating team behind Taichung Bike Week (TBW) has announced that they are still currently planning to go ahead with this year's TBW as scheduled from September 22 – 25, 2020.

Numerous bike exhibitions have been canceled or delayed this year due to the global impact of the COVID-19 pandemic. Most recently, Eurobike organizers, announced that this year's Eurobike show in Friedrichshafen will be put back until November 24 – 26, 2020. However, after much discussion with bike industry exhibitors and buyers the parties involved in coordinating TBW have decided that, if appropriate adjustments are made based on the epidemic situation, TBW can be held successfully without a schedule change. The coordinating team has agreed to monitor the global pandemic situation closely and make any further changes as necessary.

If Taichung Bike Week goes ahead as scheduled, it will be the first major bike industry event to take place this year. 

Posted date : 2019-11-08 03:16:27

Organizers of international OEM event, Taiching Bike Week (TBW) have announced that next year's event will be held from September 22 to 25, 2020. The timing change from this year's event, which was held in the middle of October, is due to the development of the annual bicycle speccing schedule.

According to organizers, many exhibitors felt that there were fewer representatives of American brands at this year's event, mainly because they had already been to Taiwan to visit factories and discuss specifications at the end of September.

Another change for next year's TBW, is that after holding a three-day event this year, the 2020 event will last for four days. The extra day was deemed necessary by many exhibitors to successfully conclude all their business meeting.

Organizers hope that the changes to both the show dates and the length of the event will attract even international buyers to come to Taichung and give both visitors and exhibitors sufficient time to negotiate orders and take full advantage of the unique opportunities offered by TBW.

The 2019 Taichung Bike Week was held at the Splendor, Evergreen and Tempus hotels on October 16-18. A total of 407 exhibitors were attracted to participate in the exhibition, using 492 booths. Even though many international bicycle shows have had to face a trend of decline, the overall scale of this year's TBW was 15% higher than last year. The event has become a unique and professional platform for global OEM manufacturers and bicycle parts brands to showcase their latest products to product managers from the international bike industry.

For more information please visit the TBW website at event.taichungbikeweek.com

# # #

Contact: Wheel Giant Inc.

Daphne Chen

daphne@mail.wheelgiant.com.tw

+886 953-639983

Posted date : 2019-10-17 06:00:24

On the first day of Taichung bike Week (TBW), the Tempus and Evergreen hotels were flooded with throngs of international buyers, and numerous meetings with exhibiting firms were held. At the Splendor Hotel, which had the greatest number of vendors, buyers were relatively few, however. Nevertheless, many manufacturers stated that their chief European and American buyers were all at TBW, and even some customers who did not attend Eurobike were present at TBW. The most attention-getting products at the show still consisted of e-bike frames, motors, batteries, electrical control systems, oversize tube diameter suspension forks aimed at e-bikes, and parts for gravel bikes. Posters stating that the 2020 TBW would be held October 13-16 had been put up at the Splendor Hotel and Evergreen Hotel, and induced discussion among exhibiting firms. Some persons commented that Cologne's International Motorcycle Fair would be held in early October next year, while others felt that TBW should not be so close to Eurobike, because parts manufacturers need 45 days to make prototypes, and seeing prototypes is what TBW is all about. Some Europeans also felt that mid-October is too late. Responding to inquiries from this publication, Hank Kao, director of the Industrial Development & Investment Promotion Committee of Taichung City (IDIPC) noted that the scheduling of 2020 TBW has not been finalized, and expressed his wish to establish a schedule that the majority can agree after taking a survey of exhibiting firms' and buyers' views.

In order to welcome bicycle industry personnel from around the world to Taichung, the Taichung Municipal Government asked IDIPC and Wheel Giant to host a welcoming banquet at the Lin Hotel on the evening of the first day of TBW. Approximately 200 distinguished guests attended this event, including Taichung city Deputy Mayor Bruce Linghu, TBA Chairman & Merida President Michael Tseng, Giant Global Chief Branding Officer Phoebe Liu, Kenda Group President Yang, Ying-Ming, KMC Group Chairman Robert Wu, Specialized Executive Vice President Bob Margevicius, Pacific Cycle President George Lin, SR Suntour President Daisuke Kobayashi, Bosch ebike Systems Asia Pacific GM David Howard, Bangkok LA Bicycle President Qiuwen Chen, Bafang Co-founder Sunny He, Tektro President Gary Chen, FSA General Director Mark Vandermolen, Brose Senior Vice President Thomas Leicht, JOYTECH President Tate Chen, SRAM Asia GM Bob Chen, Head of Eurobike Stefan Reisinger, TBW Planner & Co-organizer & Wheel Giant President Grace Ruan, and IDIPC Director Hank Kao.

According to Taichung Deputy Mayor Bruce Linghu, Taiwan's bicycle industry plays a pivotal role in global bicycle markets, and Taichung—which is located at the center of Taiwan—possesses an all-inclusive and highly competitive bicycle industry cluster, and is an R&D and manufacturing stronghold for mid-/high-end bicycles. The Taichung city government hopes that TBW will draw domestic and foreign firms to this bicycle industry cluster, and show them Taichung's enthusiasm and support for bicycles. According TBA Chairman Michael Tseng, in the face of the China-US trade war and the European Union's anti-dumping trade barrier, firms in Taiwan will strive to response, make adjustments on the fly, and seek for breakthroughs.

Hank Kao retired from SRAM last year, and has had extensive experience in the bicycle industry has recently been hired by Taichung's mayor to serve as director of IDIPC. Hank Kao also shared some good news: Ground was broken for Taichung's new Shuinan International Convention Exhibition Center on March 23 of this year, and the first phase of construction is expected to be completed within two years. When completed, the Exhibition Center will accommodate 3,000 booths. The second phase is scheduled to be completed in 2023, and will boost the total number of booths to 5,000. When the time comes, we are certain that Taiwan's chief bicycle show can be held in Taichung, and the large number of firms in the industry will no longer have to travel to Taipei, which will save them much travel expenses. 

Posted date : 2019-10-15 19:46:33

Geared to mid-/high-end OEM parts manufacturers and complete bicycle firms, 2019 Taichung Bike Week (TBW), is being held from October 16-18 at the Splendor, Evergreen Laurel and Tempus hotels in Taichung. Over the past decade TBW has grown to become a major annual OEM event for the global bicycle industry. As a result of this event, whenever people in the cycle industry think of bicycles, they think of Taichung. TBW also highlights Taichung city government's continuing efforts to boost the industry's growth and global sales expansion.                  

The event caters to trading companies and product managers at mid-/high-end OEM parts manufacturers and complete bicycle firms, and provides companies with a B2B trade show platform for consultation concerning new bicycle specifications. This year's Taichung Bike Week is expected to be 15% larger than last year's, with 407 manufacturers introducing their latest products in over 492 booths at Taichung's Evergreen, Splendor and Tempus hotels. 100 companies are located in 111 booths at the Evergreen Hotel, 229 companies in 291 booths at the Splendor Hotel and 78 companies occupy 90 booths at the Tempus Hotel.  The focus of this year's show will be on e-mobility products, service and gravel bikes.

Taichung Bike Week receives significant support from Taichung City Government. We are very grateful to newly-elected Taichung Mayor, Lu Shiow-yen, and Taichung city officials for their continued support for, and commitment to, TBW and the global bicycle industry. In addition to TBW information services, the city government is hosting a welcome party with a Chinese-style dinner on the first day of the show. Taichung city government's hopes that its promotion of bicycle industry events and continuing support and assistance to the industry will help domestic and foreign firms to make contact with the local bicycle industry, bear witness to Taichung's globalization and appreciate Taichung's enthusiasm for bicycles and bicycle-friendliness.

Taiwan's bicycle industry plays a pivotal role in the global market. Located near the center of Taiwan, Taichung boasts an extensive and highly-competitive bicycle industry cluster, and is a global R&D and manufacturing stronghold for mid-/high-end bicycles. Apart from possessing a strong bicycle industry foundation, highly attractive bike paths, and the convenient iBike public bicycle system, Taichung has also been striving to improve its bike routes and establish "bike stations" offering parking, recreation, and supply services. The city is continuously upgrading its bicycle hardware and software, and hopes to become a livable, low-carbon energy, cycling-friendly city.

For more information please visit the TBW website at event.taichungbikeweek.com

Contact: Wheel Giant Inc.

Daphne Chen

daphne@mail.wheelgiant.com.tw

+886 953-639983

Posted date : 2019-10-09 01:48:14

Posted date : 2019-10-08 22:54:32

On the first evening of this year's Taichung Bike Week (TBW), September 26, Taichung City Government welcomed visitors and exhibitors to Taichung Bike Week at a dinner held in the Banquet Room of the Landis Taichung Hotel.

The buffet-style dinner was attended by over 200 people, mostly from the domestic and foreign bicycle industry. Representatives of Taichung City Government included: Taichung City Government Deputy Mayor, Morgan Chang; Taichung City Government Economic Development Bureau Senior Executive Officer, Charlie Chiang; IDIPC Director, David Tsai and IDIPC Deputy Directors, Vincent Wu, Steven Tsai and Spenser Hsu.

At the dinner, TBA Chairman & Merida President, Michael Tseng thanked everyone for attending as well as showing his appreciation for Taichung City Government's support of Taichung Bike Week. He noted the importance of e-bikes in the market today, and wished everyone prosperous business at the show as well as in the coming year.

IDIPC Director, David Tsai spoke to say that with 80% of Taiwan's bike industry based in the area, it is very important to Taichung and vice versa. He also hoped that Taiwan's competitive edge in the bicycle industry can improve even more in the future.

Taichung City Government Deputy Mayor, Morgan Chang made a short speech in which he welcomed visitors to both Taichung Bike Week and the city of Taichung on behalf of the Mayor. He stressed the importance of the bicycle as a means of transportation, leisure and maintaining a healthy lifestyle. He wished everyone success in their endeavors in Taichung this week.

Among the many bicycle industry VIPs in attendance were: TBA Chairman and Merida President, Michael Tseng; Kenda Group President, Yang Ying-Ming; SR Suntour President, Daisuke Kobayashi; Marwi President, Partick Pai; Ming Cycle General Manager, Albert Chen; Decathlon Purchasing Director, Didier Morelle; Ideal Bike Vice President, James Chang and FSA Global Vice President of Sales and Marketing, Claudio Marra.

Posted date : 2018-08-13 02:20:03

Taichung, Taiwan – Taichung Bike Week (TBW), the OEM bike show for industryvendors to efficiently introduce their latest products to global buyers, isonce more set to welcome visitors from Sept 26, 2018. Deadlines for companieswishing to place advertisements or submit press releases for inclusion in the TBW Guide and TBW Show Daily magazines are fast approaching. The deadline for orderingShow Daily advertising space is August 31, while thefinal deadline for submitting press releases is September 16.

Additionally, this year's TBW Welcome Partywill take the form of a buffet for increased networking opportunities. Theparty will be held in the Banquet Room on the 27^th floor of theLandis Taichung on the evening of September 26^th, 2018 (Wednesday).Due to limited space, TBW exhibitors or visitors wishing to attend shouldregister for places on the official TBW website from August 29.

After several years of continuous doubledigit growth, 2018 marks the first year the the event is likely to decrease insize. This year's event is focusing on the original three hotels—The Splendor,Tempus and Evergreen, with The Lin hotel no longer taking part. In total, approximately460 booths have been  booked so far, adecrease of 10% compared to last year.

The downturn in booth registration is inpart due to the conflicting dates with Taipei International Cycle Show. 2018 isthe first year that the Taipei show is being held in October instead of March,and many exhibitors are finding that they don't have either the manpower orbudgets to exhibit at two side-by-side shows in Taiwan. This situation isfurther exacerbated by the downturn in the global bicycle market.

However, the venue hotels have said thatsince Eurobike, booth and room registration has increased significantly.Additionally, with the announcement that the 2019 Taipei Cycle Show will beheld in March, many international buyers have responded that they will attendonly TBW this year, and then the Taipei Exhibition in March next year.

Other changes for 2108 include adisagreement between the members of the Ride On group. This year, Ride Onbrands will not exhibit collectively in The Millennium Hotel Taichung. Instead,many brands have opted to exhibit in the Tempus, Splendorand Evergreen hotels.

Companieswishing to order advertising or submit press release for inclusion in 2018 TBWShow Daily

Posted date : 2018-01-01 23:55:24

Posted date : 2016-10-24 18:02:11

Once again TBW has proven an outstanding success for everyone. 488 exhibitors gave new OE product introductions to visitors from all over the world. The addition of the Lin Hotel, meant that this year we had five 5-star hotels accommodating TBW and grew by 15%. Exhibitor usage of booths varied from the super sleek presentations at in the Ride On group to the free beer booth from Duro Tyres.

Show Organizer and Pro-Lite CEO, Steve Fenton commented “I recall in 2004 when we started to get a group of us together being asked to get more exhibitors together and see if we can create a mini exhibition. This was so easy to do because the show in Taipei was now far too late for OEM product sellers and also for bicycle product managers. In no time at all we had taken over two hotels from top to bottom and we were soon adding a third venue that allowed us to add 300 more exhibitors. It makes me so proud when people come up to me in the street to say thank you for the event and how much they appreciate the effectiveness of our format to that of an exhibition center. Not to mention the costs savings and the most important fact that because of the timing a lot of business gets done.”

TBW is an event run by the industry for the industry. No one gets paid to run this event. I and the rest of the team dedicate our time to making sure the event meets the industry’s needs.

Our goal moving forward is to continue to look and listen to what the visitors and exhibitors want. So with this in mind we are today announcing that in 2017 the dates of the event will be held between October 17, 2017 and October 20, 2017.

This factor is very important because it means that exhibitors don’t have to think too hard when comparing the cost of being at TBW to being in an exhibition center. Steve Fenton stressed. “My company spends on TBW only 3% of what it costs to be at Taipei cycle show. Not only that, we do real business, and in privacy. At exhibition center venues you say hello to people you talk to almost every week. That’s a very expensive way of saying hello.”

TBW is also based right at the very heart of the Taiwan bike industry, with 80% of Taiwanese are within 40 minutes drive of the city. After TBW, many buyers choose to visit their customers nearby. Indeed it was the visits of bike industry buyers that led to the birth of TBW.

There is right now a lot of talk within the industry on why Taipei Cycle Show wants to move its dates to one week after TBW. For TBW we understand our focus is OEM and that we will continue to do the best we can to cater for OEM. At no stage do we plan to merge with Taipei cycle show. The whole concept of TBW is to keep costs down and do business. Merging of the two shows make no commercial sense whatsoever, all it will do is inflate the cost of doing business.

Posted date : 2016-10-20 09:19:40

Taichung, Taiwan, 10/18/2016 -Taichung possesses mountains, rivers, and robust bicycle and sports equipment industry clusters. The city also offers a convenient system of bike routes and the iBike bicycle rental system, as well as a full infrastructure for recreational travel, industrial and transportation. As a result, Taichung has the wherewithal for development into a healthy, sustainable, exercise-loving city and a bicycle travel hotspot.

Apart from its existing Coastal Bikeway, Tanya Shen Green Bikeway, Dongfeng Bikeway, Houfeng Bikeway, Hanxi Riverside Bikeway, and Gaomei Wetlands Bikeway; the city's Dajia-Houli, Dajia-Rinan, Houli-Wufeng, Fengyuan Boulevard, Huanhe and Wufeng Wuxi bike routes will be completed by 2020 or sooner. In addition, the cities and counties of Taichung, Changhua, Nantou, and Miaoli are also working hard to complete a network of bike routes. Taichung further plans to hold the East Asian Youth Games in 2019, and has obtained the right to host the Games' cycling competition. We hope that when global tourists think about cycling, they will think about Taiwan first.

The bicycle industry—which can definitely be considered a green energy industry, has consistently been able to wrest growth from adverse conditions during global economic recessions. The success of Taiwan's bicycle industry in international markets is known to all, and Taiwan has become the world's center of high-end bicycle R&D and manufacturing. Because of this, Taichung Bike Week (TBW) is held by the industry in October each year to showcase the high-end bicycle and parts made by OEM suppliers, and also provide a forum through key industry figures and product managers. This grand event has won the attention of the global bicycle industry, and has been growing steadily in size and importance. Taichung City Government began organizing accompanying services for visiting industry personnel seven years ago, and its support has earned praise from domestic and foreign cycle companies. As a result, bike industry members—both from Taiwan and abroad, think of Taichung when they think of bicycles in Taiwan. TBW has also become one of the city's major annual events.

Thanks to steadfast teamwork on the part of the Taichung City Government and everyone in the industry, TBW has grown in size by double digits on an annual basis. In the past, the number of display venues and lodging space in hotels was insufficient to meet demand, and many firms had to settle for being on the waiting list. This year, however, the 2016 event will also include the Lin Hotel, as well as the original Splendor, Evergreen, Tempus, and Millennium hotels. The number of exhibiting firms this year will surpass 480, representing 15% growth compared to last year and setting an all-time record. We expect this year's TBW to attract more than 5,000 domestic and foreign buyers to view products and discuss the next model-year's specifications, We hope the 2016 TBW is a rousing success, and wish the bicycle industry a prosperous coming year!

Taichung Bike Week is different from all other bicycle trade shows. Spread out over four Taichung hotels—The Tempus, The Evergreen, The Splendor and the Millennium Vee, the event is solely for bicycle component brands to introduce their new products to international OEM customers. The event attracts—and is only open, to bicycle product managers and local suppliers from all over the world. The private and more informal format of TBW allows for the bike industry to conduct the business which will decide designs of future bicycles with unprecedented efficiency.

Taichung is the natural choice of location for such an event. For decades, Taiwanese companies have been at the center of bicycle production for nearly all the world's major bike markets, and 60% of all Taiwanese bike products are manufactured in central region surrounding Taichung. For many years, product managers from around the globe having been coming to Taichung regularly in order to meet with suppliers, and decide their next bicycle specifications. Indeed, TBW has its roots from enterprising sales representatives renting rooms to display their company's products in the hotel where many of the product mangers stayed when they came to Taichung.

Over the past six years, the event has seen phenomenal growth from these roots with a handful of participating brands. This year over 480 brands are exhibiting at the four hotels—approximately in The Tempus, 103 in The Evergreen, 10 in The Millennium Vee, 255 in The Splendor and 55 in The Lin. Although the format of the show precludes accurate gathering of visitor numbers, this year, approximately 5000 bike industry visitors are expected to congregate on Taichung for the show.

At the Millenium Vee Hotel, brands participating in 'Ride On' will give English product presentations to international visitors. Additionally, on October 18, 'Ride On' will hold a ' Taiwan Day' at the Nan Shan Center, where participating brands will present their products in Chinese for Taiwanese and Chinese assemblers and producers.

TBW is strongly supported by the Taichung City Government, which along with logistical support, are also hosting a welcome dinner for exhibitors and visitors in the evening after the second day of the show (October 19). Taichung City Mayor, Lin Chia Long, is determined to promote both the bike industry and cycling culture within the city. The Mayor has established the 'Bicycle 369 Project', in which the "3" is for the establishment of 300 iBike rental stations by the end of 2017, the "6" is for the development of bike paths with a total length of 600 km, and the "9" means the provision of more than 9,000 iBikes—the city's public bike-sharing scheme.

For more information please visit our webaite at event.taichungbikeweek.com

Posted date : 2016-10-20 09:07:05

Service Dates: October 18, 2016 to October 21, 08:30

Service runs between : Splendor Hotel, Evergreen Hotel, Tempus Hotel, The Lin

Posted date : 2016-10-20 09:04:43

Posted date : 2016-05-27 15:16:09

With Taichung Bike Week annually scaling to new records highs, the original exhibition space and hotel accommodation were inadequate, especially before the organizers added in the newly-opened Lin Hotel to allow for increased exhibition space.

The Lin Hotel is about 10 minutes drive from the existing exhibition hotels and is planning to offer a total of 138 booths in ballrooms on the 3^rd and 6^th floors. The Lin Hotel is offering an 'early bird' discount with 9 m² square booths being priced at NT$42,800. The first 50 exhibitors to book a booth before June 30^th this year, will get an additional 9 m² booth for free.

The Lin is also offering a 20% discount on the rental of conference rooms which are available on the 3^rd, 6^th and 7^th floors.

Customers interested in booking should contact Stephan Lin/Sales & Marketing Director.          Email: sales01@thelin.com.tw
Add: No.99, Chaofu Rd., Xitun Dist., Taichung City 407, Taiwan

Posted date : 2015-10-20 15:05:47

Posted date : 2015-10-20 14:52:31